B-to-B marketers are responsible for generating leads from various sources, among them today are social media. I read a report a few months ago by Pardot, a B-to-B cloud marketing automation software provider that said 42% of B-to-B marketers report zero social media leads.
I can’t believe that that high a percentage of users of social media aren’t getting any types of leads. I know some folks use social primarily for brand awareness, but for most of us, the end game (strategy) is to generate leads and eventually a sale. We target a very small market niche, and our blog alone gets 40-50,000 hits a year, many of which turn into opportunities for us.
I’d like you to take a quick poll to see if you’re getting any leads, and if so, do you know where from? Thanks, and you’ll be able to see responses from the other participants.
Hopefully one of your objectives for social media is to generate new business leads. Obviously one of the ways is to be more active. Whether it’s Twitter, Facebook, LinkedIn or your blog, you need to be visible and active in order to create followers.
Social Media Explorer shared some interesting stats on new research that bigger may be better. Here are some highlights:
According to Hubspot and Edison Research, the more frequent you post on your blog, the better the chances of getting leads. According to them, a blog has a shelf life of around 72 hours so it makes sense that more is better. It’s like anything else – it’s a numbers game, the more you do, the better chance of catching someone’s attention on a topic that’s relevent to them. While it may not be possible to post each day, the more frequently you do, the better your chances of generating leads. The key is consistency.
The same holds true for Twitter. According to Elijah Young, those of us who have over 1,00o followers saw 6 times as much traffic to their account.
Facebook fan pages result in better results. According to Hubspot, fan pages that have over 1,000 fans have 22 times the amount of traffic.
Additionally, the size of your Facebook fanbase will dramatically impact how many leads you receive. Businesses with 501 to 1,000 fans saw 4 times as many leads as those with 1 to 25 fans, and businesses with over 1,000 fans saw 12 times more leads. For tips on growing your Facebook fanbase, see this popular article by Mari Smith called 21 Creative Ways to Increase Your Facebook Fanbase.
So what are you waiting for. The more you do, the better the results!