LinkedIn Webinar: Best Practices to Get the Most out of this Networking Tool

I believe LinkedIn is one of the most under-utilized social media tools, and I’d like to share with you my thoughts on how you can make the most of it.

  • It’s a way to stay in front of your connections on a regular basis.
  • It’s a way to build thought leadership and credibility.
  • It’s a way to talk to people who share the same interests that are not in your network.

The LinkedIn webinar shows the ins and outs of LinkedIn for businesses. The webinar shows manufacturers and marketers how to harness the power of this social media tool by teaching how to grow contacts, join groups and use it to promote your thought leadership and ultimately generate leads. If you are in sales, customer service or general management, LinkedIn knowledge is a must in the toolbox of business tools

The webinar will be Tuesday, July 13 at 2 PM EST. Registration is closed.

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Manufacturing Pros Look to Generate Leads

lead generationThis probably doesn’t come as a surprise to most, but most Industrial Marketing budgets have been cut this year. It’s also no surprise that Mar/Com departments are still charged with bringing in leads. But what I want to warn everyone about is, don’t be focused on just the number of leads (yeah, I’m assuming that they are ROI, qualified in some manner). You need to separate the suspects from the prospects from the shoppers. Shoppers are getting ready to buy, and these are the ones that need to be identified and passed on to the sales department. There is nothing wrong with the suspects or prospects, they just need to be nurtured along and up the customer development ladder. Matt Sonnhalter had an article in BtoB Magazine, pointing out that you need to make sure to look for the right decision maker.

Tough times make us focus more on ROI, but we should be doing that all along. I’ve listed several other articles that I thought might be of interest on this topic and I’d like to hear how you’re doing on your ROI.

Increase your sales revenue by 20% using existing inquiries

5 highlights from GlobalSpec marketing trends survey

Use social media to generate professional tradesmen leads

Industrial marketers focus on social media

Industrial community responds to online marketing


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