Incorporating Awards into Your Communications Initiatives
By Rachel Kerstetter, PR Architect, Sonnhalter
It feels good to win an award. But beyond being able to bask in the glow of recognition, can awards help you reach your marketing goals?
Entering for awards is one tactic we work into the public relations mix for our clients. Winning an award, or even being nominated for one, can go a long way to boosting brand recognition and can act as an endorsement for your product/service/organization.