5 During-Show Activities To Make Your Trade Show A Success

By Matt Sonnhalter, Vision Architect, Sonnhalter

Denso drew people into their Automate booth with a cookie making robot

So, you’ve planned for the show, booked the space, developed the booth graphics and made the travel arrangements. Now it’s show time…how do you ensure the actual trade show days are a success? In this Part 2 of a 3-part series on successful trade shows, we’ll look at the 5 during-show activities you should be doing to make your next trade show a success.

1. Booth personnel meeting


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Want to Drive Traffic to Your Booth at a Trade Show?

By Sandy Bucher, Media Engineer, Sonnhalter

Photo courtesy of Viega LLC

Photo courtesy of Viega LLC

Digital display advertising is one way to drive traffic to your booth at a trade show. Depending on the size and location of the trade show you’re exhibiting at, the venue may offer this option. A client of ours recently took advantage of this opportunity at the Las Vegas Convention Center.

The digital display ads appear on various screens located throughout the venue, usually near the high traffic areas such as main lobbies and secondary lobbies, entrances to meeting rooms, near the info desk or near escalators.

Here are some tips when creating your digital display ads to get the best effect:

  • Make the Text Big – designs should be simple, clear and easy to read
  • Use Bold, Non-Serif Fonts – avoid decorative or serif fonts
  • One Message – don’t present a complicated message or numerous images
  • Use Bright, Bold Colors – and design with high contrast
  • Lose the White Space – increase your logo, font sizes and images
  • Be Short and Sweet – your ad will appear for a few seconds each time, so you want it to be a quick read
  • Booth Number – be sure to add it to the ad so people know where to go

Enforce your brand, showcase a new product, offer a giveaway – digital display ads can get your message into the minds of the trade show attendees to get them into your booth where you want them.

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