Considering a Digital Asset Management (DAM) Solution for Your Company?
by Matt Sonnhalter, Vision Architect
Businesses can no longer manage their expanding content libraries with siloed repositories or simple tools like spreadsheets. So, if you’re exploring a DAM technology for your company, this report from Forrester is a must read. Forrester covers the 14 DAM providers that matter most and how they stack up against each other.
Vendors are evaluated against 28 criteria, which are grouped into three high-level categories:
Current Offering
- Library services
- Work-in-progress assets
- Video and emerging content support
- Marketing support
- Usability and user interface
- Enterprise platform integrations
Strategy
- Product vision
- Past performance
- Market approach
- Supporting product and services
- Delivery model
Market Presence
- Product revenue
- Average deal size
If you are already using a DAM, I’m curious which one do you use and what has your experience been?
For more commentary on DAM, read: