Made in America: It Still Matters!
American manufacturers continue to wrestle with the question – Does American-made make a difference? I think it does if you have a product that has some value added and it’s not considered a commodity. According to a recent by Harris Interactive, made in America does boost purchase appeal. Not surprising, the over-35-year-old set is the strongest demo. Older American and midwesterners are the biggest supporters.
Here are answers to the question: When you see an ad emphasizing “Made in America,” are you…
What are your thoughts on made in America? Does it make a difference?