By Rachel Kerstetter, PR Architect, Sonnhalter
It’s that time of year again… the 2017 calendar is looking thin and we’ve turned our attention to next year. If you haven’t already started planning your marketing communications for 2018, now is the time.
To have a successful year, it’s important to do more than just set goals. You don’t just jump in the car to go to a new location for the first time, you look at how to get there, how long the trip will take or at least put the destination into your GPS. That’s planning.
Planning is crucial no matter the size of the organization or depth of the project. Whether you’re initiating a rebranding campaign or creating a 30-second video, you have to plan.
To map out your journey, you need to determine: (more…)