Top 10 Tradesmen Insights Post of 2012


Yeah, I know I’m a little late out of the gate with these, but I think some of these are worth rereading and some of you might have missed them the first time around.

  1. 5 Ways to Improve Construction Productivity
  2. What is Augmented Reality?
  3. Market Overviews
  4. Trends in Distribution and What it Means to the Distributor/Supplier Relationship
  5. Why Aren’t Young People Considering Blue Collar Jobs?
  6. 2012 Trends in Smartphones and Tablets
  7. How to Make Social Media Marketing More Effective: 10 Do’s and Don’t Tips
  8. Reaching Contractors by Mobile. Still not a Believer? See What Grainger is Doing.
  9. Here’s an Example of a Small Manufacturer who’s Leveraging Social Media
  10. LinkedIn: What Are Your Business Objectives?
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2012 Trends of Smartphones and Tablets

Mobile media is here in a BIG way. Are you incorporating it into your marketing plans for 2012?

According to eMarketer, tablet users in the USA will reach almost 90 million by 2015. By 2015, there will be almost 150 million smartphone users.

So what can you do to dip your toe into the mobile market? I’d suggest you add a mobile component to an existing program and track the results.

Add a video via a QR code in an ad or on packaging that takes them to a helpful video. Do a mobile friendly landing page where they can easily find their closest dealer or store to buy.

Try something. Monitor the results and then try something else. This is the only way to get in since the choices are so overwhelming.

Here are a few other good reasons to incorporate mobile:

Integrating mobile marketing into your overall plans helps support every phase of the purchase cycle, based on data from eMarketer via Millward Brown-Dynamic Logic.

From a marketing perspective, it’s important to understand how and where consumers use their mobile phones. As smartphone penetration continues to increase, mobile phones are no longer just for talking. In fact, according to comScore, only one out of four owners use a phone solely for voice communications.

Mobile is here to stay so you should jump in sooner than later.

If you like this post, you might like:

Podcast: Why Manufacturers Should Be Using QR Codes

What Are You Doing to Insure a Successful QR Code Campaign?

Are You Considering Mobile Media as a Strategy to Reach Professional Tradesmen?

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