One of the biggest challenges marketers face, especially in the B-to-B market, is trying to sell something to their bosses who don't really understand. Social media falls into that category more times than not. It's hard for management to allocate resources to...
QR Codes Are Gaining in Familiarity: Are You Using Them?
I'm sure you've seen these strange looking symbols and some of you (over 60% according to a recent post in eMarketing.com) know what they are. These Quick Response codes are showing up more than in consumer applications to get people to use their smartphones to...
Manufacturers: Are You Taking Advantage of QR Codes?
By now most of you have seen these strange little boxes somewhere in your life. You may have seen them in one of your favorite consumer magazines. They're even showing up in some trade books. For those who don't know what a QR code is, it's a 2D bar code that allows...
B2B Marketers: Are You Taking Advantage of Online Videos?
Online media is the fastest growing media platform in history. Second only to Google, YouTube has emerged as an easy-to-use search tool. As a manufacturer, are you capitalizing on this powerful tool to disperse your message? You don't need a "Hollywood" production. As...
QR Codes: Are Manufacturers Missing an Opportunity? Part 1
B-to-B Marketers need to take advantage of every marketing tool, especially if your target market is the professional tradesman. Most of these folks are on the move and depend on their cell phone, not only to stay in touch, but to get valuable info that will help them...
50 Power Twitter Tips to Help B-to-B Marketers
Twitter is often one of the most misunderstood and underutilized social media tools. I use it all the time and it's one of the best lead generators for my blog. Chris Brogan, one of the industry's gurus, has put together a list of tips that I thought would be useful,...
Awareness of Twitter Has Exploded: Great Way to Reach the Professional Tradesmen
Contractors are busy people, and the 140-character message is just enough to peak their curiosity and have them click through to your message. Twitter is one of the social media tools that can be used as a tool for your company's social media marketing strategy to...
Marketers Will Spend More on Digital Than Print in 2010
We in the B-to-B world realize that digital is fast becoming a very acceptable vehicle which none of us a few years ago would have thought that it would have grown at such a fast pace. In our space, digital will have a role but I don't believe it will catch up to the...
What Will B-to-B Advertising Look Like in 5 Years? You Won’t Recognize It!
I'm hooked on the cable series Mad Men. I guess since I'm in the business and I started my ad career as the 3-martini lunches were winding down, I look at these guys and marvel at how simple their lives were. What did they have to offer the clients? TV, Radio,...
Make Your B-to-B E-mail Campaign to Tradesmen a Success
You need to connect quickly in the subject line in order for them to open an e-mail. Look beyond pitching your product and talk about issues that hit their hot button. Don't know what those are? ASK! Tradesmen are busy people like the rest of us, and when they get a...