by Kaylee Lauriel, PR Intern Since the dawn of civilization, humans have been social animals. What first manifested as a basic shared language has since evolved into subcultures on a multitude of social media platforms. The human impulse to know and be known has...
Why Collecting First-Party Data is More Critical Now More Than Ever…
By: Kylie Stanley, Public Relations Technician Let’s face it, third-party cookies and Ad IDs have been a crutch for advertisers over the past decade. Well now as data restrictions tighten and tech companies (i.e., Google and Apple) make it harder for advertisers to...
Be the Best
Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at automotive repair shops everywhere. Grew...
SEO Tips for Industrial Companies in 2022
By Stella Russel, guest blogger Does the industry affect SEO? This is a fundamental question to answer because it may seem like SEO is universal, no matter what your website is about. While that is correct to some extent, there are also substantial SEO differences...
Let’s Improve Your Demonstration Skills
Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at automotive repair shops everywhere....
SEO Checklist for 2020
Today we have a guest post from Pete Kever, president of K6 Digital Marketing, who has been leading the SEO, search marketing, website development and digital marketing for its clients. He’s been at it since before Google. The World Wide Web has reached its...
Old or New: School is Back in Session
By Chris Ilcin, Account Superintendent There are still some hot days to get through, but Labor Day is fast approaching and most schools are back in session. So make sure you stop for busses, keep an eye out for kids and stop worrying about chasing the latest marketing...
Have you considered your brand experience?
By Rachel Kerstetter, PR Architect, Sonnhalter Last year, I wrote a blog about Generation Z being the true digital native generation and urged organizations to look ahead. Perhaps you heeded that urging and have been looking forward, perhaps you're still trying to...
Email Like You’re in High School
By Chris Ilcin, Account Superintendent, Sonnhalter Last weekend was my high school reunion. Lots of fun and a great time (we even used it as an excuse to raise money for a local charity). And then I read this excellent article on what consumers want from email...
5 Pre-Show Activities To Make Your Trade Show A Success
By Matt Sonnhalter, Vision Architect, Sonnhalter For most companies, trade shows are still a key component to the marketing mix. But these shows can be a significant investment, between the booth space, the booth itself, graphics, collateral, travel costs and the...