With all the marketing trends and new things over the last several years, email still seems to be the "workhorse" for most people's marketing efforts. Recent research from Gigaom reports that over 75% of smart phone users check their emails on their phones. What I...
Big Data, Mobile and Social Media Dominate the Conversations at the 2014 BMA Global Conference
By Matt Sonnhalter, Vision Architect I recently attended the Business Marketing Association (BMA) global conference which was held in Chicago May 28-30, 2014. The largest B2B marketing conference in the world, BMA14 was attended by a record 950 B2B marketers from 450...
Multi-Channel and Marketing Automation for Manufacturers: Are You Using?
Today we have a guest post from Jason Schultz, former Director of Marketing for Great Lakes Integrated, a former strategic partner of ours. Multi-channel marketing coupled with marketing automation is a powerful approach for manufacturing companies. Manufacturers have...
What’s Your Marketing Strategy for ’14? See What Other Marketers Are Saying
As the year gets under way, we are all completing our plans and strategies for the upcoming year. Last fall, ExactTarget completed a survey of over 2,500 marketing executives who gave their insights on what they will be doing this year. You can download the full...
Is it Time for a Marketing Check-up?
As we start planning for 2014, ask yourself this question: When was the last time you took a hard look at where your marketing budget is going? B-to-B budgets, while on the mend from the last few years, are not growing at the same rate as the tasks we are being asked...
Do You Have a Mobile App? Are You Promoting It?
I think everyone realizes by now that mobile is the fastest growing segment of the business. While the biggest impact is on the retail markets, B-to-B usage continues to grow. So should you have an app? The answer to that is, will your app give value and help your...
Things to Consider When Using Mobile to Reach the Professional Tradesman
Mobile is probably one of the fastest segments right now from a consumer's point of view, and it's only a matter of time before it impacts manufacturers and their distributor partners on how they will be conversing with their customers. According to Econsultancy and...
Business Marketing Association’s International Conference Was a Real Winner
I'm just back from one of the most intense 48 hours I've ever spent at a marketing event. The BMA's International Conference, "BLAZE" just ended in Chicago where nearly 800 marketing professionals gathered to talk about and learn ways to deal with the ever-changing...
Is Your Website Mobile Ready for the Professional Tradesmen?
Manufacturers are trying different ways to get and stay in front of the professional tradesman, and your website is probably one of the first places they will look for info. Is it mobile friendly? I recently read a post by one of my mentors, Michael Gass, on ways to...
Reaching Contractors via Mobile. Still Not a Believer? See what Grainger is doing.
We've talked a lot about mobile and what it means to both manufacturers and distributors when trying to reach the professional tradesmen. For those who are still on the fence about mobile and where it's going, here is some useful info. I recently read a few articles...