by Chris Ilcin, Account Superintendent As members of the manufacturing community, we all have abundant anecdotal evidence of the Skills Gap. But as people involved in precision and “measure twice, cut once” careers, we also understand that when you measure something,...
Meet the Craze Halfway
By Chris Ilcin, Account Superintendent, Sonnhalter A decade ago, you couldn’t change the channel without finding a new motorcycle build show. Five years ago, it was extreme eating challenges and local legendary greasy spoons. And today it seems like you can’t touch...
The Crisis Isn’t Looming Anymore… It’s Here.
By Chris Ilcin, Account Superintendent, Sonnhalter The mainstream media continues to wake up to the skills gap in the trades, as this recent report from CBS Sunday Morning proves. The report was spurred by the lack of skilled tradespeople specifically surrounding...
What’s Holding US Manufacturing Back?
Today we have a post from Andrea Olsen. Andrea started her career in the tech start-up world, and has brought much of that innovative thinking to her work as the CEO of Prag’madik, an operational strategy consultancy, specializing in the industrial and manufacturing...
How to Score Big This Manufacturing Day
By Chris Ilcin, Account Superintendent, Sonnhalter It may seem like Manufacturing Day (first Friday of October) is still far off on the horizon, but the time to plan is now. With schools getting ready to take their summer breaks, you should contact them now in order...
Are you a storyteller?
By Chris Ilcin, Account Superintendent, Sonnhalter Brand/Content Marketing and all the other buzzwords are irrelevant. I just finished reading a great article from the Virgin website. But first an apology on behalf of the entire marketing industry... We’re sorry for...
The Working Man’s Holiday
By Chris Ilcin, Account Superintendent, Sonnhalter As any salesman, engineer or manufacturer will tell you: marketing has it rough. Done laughing? Well, here at Sonnhalter, we added a new twist to our vacation plan. Our team members now get one extra day of vacation,...
Thousands of vocational programs, many ways to connect
By Rachel Kerstetter, PR Architect, Sonnhalter More than a year ago, we released an extensive database of thousands of vocational education programs across the country. We recently updated that list, adding about 1,000 new programs, separating them out by state tabs...
Why You Should Have a Trade/Vocational School Marketing Plan
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter With the shortage of skilled workers today, the trade/vocational schools are making a comeback and there's a great opportunity for you to do some grass-roots marketing to future tradesmen. Many leading brands come...
Seven Things to Do with a Database of U.S. Vocational Education Programs
By Rachel Kerstetter, PR Architect, Sonnhalter We did the legwork to identify more than 20,000 vocational programs at schools all across the United States, so that you don’t have to. All you have to do is download it. But once you’ve downloaded the Excel spreadsheet,...