TRADESMEN INSIGHTS GOES MOBILE! Mobile web is huge. There are over 2.8 billion handsets in circulation. Far more mobile devices than PCs. It’s a global phenomenon. Beyond the numbers, there is vast potential of the mobile web by the way people use these devices:...
Common Industrial Marketing Challenges
by Emma Jones, guest blogger From populating email lists to leveraging automation, discover the most common industrial marketing challenges and how to overcome them. As the pandemic slowly recedes and the marketing world takes a breath of relief, the manufacturing...
Best Practices for Using LinkedIn in B2B and Industrial Marketing
by Emma Jones, guest blogger In just a few short years, LinkedIn has vastly outgrown its humble 2003 beginnings. From a small professional networking platform, it has evolved into a B2B marketing powerhouse with undeniable benefits toward business growth. Still, it...
4 Clever Marketing Tips for Targeting Contractors Online
Today we have a post contributed by M.Pierce, Founder of MyBootprint and ShoeMatters – two websites that strive to help people choose the right footwear for their job. As with nearly any profession around the world, more building contractors are turning to the...
7 Things You Should Know When you Start Email Marketing
Today we have a guest post from Vincent Hill on email marketing. Marketing is business activities that are highly associated with the buying and selling of a product or service. This includes activities that help acquire customers and maintain a good relationship with...
Proper care and feeding of your mobile jobber
As part of my (Rachel) own training, I spent the day riding along with a MAC jobber. It was an interesting and eye-opening experience, and I learned more about sales in that one day than ever before. Mobile jobbers are a unique distribution channel that marketers in...
Professional Tradesman Email Contacts: The Holy Grail of B-to-B Marketing
By John Sonnhalter, Rainmaker Journeyman, Sonnhalter As manufacturers we all know how important keeping in contact with our customers is. Email is one of the easiest and most effective way to do that and unfortunately for those of you who sell through a distribution...
Email Opens on Mobile Increasing: Are You Participating?
Desktop opens are still more than mobile, but the trend is closing the gap according to a recent post in emarketer.com. Mobile click-through rates for U.S. marketing emails sent by Yesmail clients in the later part of 2015 were up close to 14%. So what does this mean...
Industrial and Manufacturing Marketing Services
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Are you Using Mobile to Share Your Content with Tradesman and Contractors?
The professional trades are no different from normal consumers when it comes to using mobile. There have been a few recent articles in eMarketing.com about both time spent on mobile devices and what’s being used to open and read emails. The most recent...