by Sonnhalter | Feb 1, 2012 | News, Press Release
Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative
BEREA, Ohio – February 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a Silver Davey Award in the Seventh Annual International Davey Awards competition for 2011. Sonnhalter received the award in the Promotional – Specialty Item category for its Insider’s Guides trade show initiative.
The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets.
Sonnhalter developed the Insider’s Guides initiative to improve the trade show experience for the exhibitor by offering a guide to the trade show host city. The Insider’s Guides list area restaurants, bars, transportation, entertainment and sightseeing opportunities that were recommended by “insiders” as the places where the locals go. The guides included in the Davey Awards entry were for trade shows in Chicago, Las Vegas, Boston and Phoenix.
The cities featured in the Insider’s Guides were selected based on the industry trade shows that the agency attends within its clients’ markets. Materials within the Insider’s Guides initiative, and Davey Award entry, included printed and electronic versions of the guides, quick reference Insider’s Guide cards, trade publication cover wraps and “Sonnhalter Sacks” with refreshment and entertainment items for trade show exhibitors.
“The Insider’s Guides are Sonnhalter’s way of helping exhibitors find a great place to eat in an unfamiliar city,” said Matt Sonnhalter, vision architect at Sonnhalter.
Sonnhalter continues to offer Insider’s Guides for trade show cities. The firm recently released the Insider’s Guide to San Antonio, the host city for the November 2011 STAFDA Convention. The San Antonio guide is available on Sonnhalter’s website along with the other Insider’s Guides:
Add One: Sonnhalter Receives 2011 Silver Davey Award for Insider’s Guide Trade Show Initiative
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About The Davey Awards
The Davey Awards honors the “Davids” of creativity, the smaller agencies, companies, or organizations with annual billings or revenues below certain levels. Each year, The Davey Awards honors winners who derive their strength from big ideas, rather than big budgets.
The Davey Awards is judged by the International Academy of the Visual Arts, an invitation-only organization consisting of top-tier media, advertising and marketing professionals from the world’s leading organizations and firms. For more information about the Davey Awards, visit www.daveyawards.com.
by Sonnhalter | Jan 20, 2012 | News, Press Release
BEREA, Ohio – January 2012 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, recently announced the appointment of Rachel Kerstetter as public relations engineer.
As public relations engineer, Kerstetter will assist the public relations director in developing clients’ public relations programs, planning and implementing social media initiatives and will be responsible for day-to-day public relations activities for the Sonnhalter client base.
Before joining Sonnhalter, Kerstetter interned at Fahlgren Mortine, a public relations agency, and Humane Ohio, a nonprofit organization.
Kerstetter is a graduate of the University of Mount Union, Alliance, Ohio.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Dec 12, 2011 | News, Press Release
Sonnhalter to Hold Webinar: 8 Content Initiatives You Need to Seriously Consider for 2012
BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is partnering with Joe Pulizzi, a nationally-known content marketing expert and founder of the Content Marketing Institute, in hosting a webinar on the growing area of content marketing for B2B. The free, one-hour webinar will be Thursday, February 2, 2012 at 1:00 p.m. EST.
Participants can visit, , to register for the “8 Content Initiatives You Need to Seriously Consider for 2012” webinar. The webinar, presented by Pulizzi, will review content marketing and why it is one of the fastest growing areas of marketing. He will also discuss eight initiatives for marketers to consider when it comes to corporate storytelling and social media.
“In a world where content is king, it’s important for B-to-B marketers to engage in effective messaging,” said John Sonnhalter, rainmaker journeyman at Sonnhalter. ”This webinar is the place to learn about the growing area of content marketing and how to implement it in 2012.”
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About Joe Pulizzi
Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, which includes the premier international content marketing event Content Marketing World and Chief Content Officer magazine. Joe is also CEO of SocialTract, the leading blogging service for service professionals and co-author of the highly praised book Get Content Get Customers and new book Managing Content Marketing.
Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. To learn more about Joe, visit www.joepulizzi.com.
by Sonnhalter | Dec 7, 2011 | News, Press Release
BEREA, Ohio – December 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released three new podcasts in its Marketing Insights podcast series.
The new podcasts offer interviews about trends in distributor-supplier relationships, breakthroughs in supply chain planning and execution as well as a review of the 2011 STAFDA Convention.
The first podcast titled, “Trends in Distribution and What it Means to the Distributor-Supplier Relationship,” is an interview with Lindsay Konzak, editor of Modern Distribution Management (MDM) newsletter. Konzak discusses the trends in distribution and what they mean for the supplier-distributor relationship.
The second podcast titled, “Breakthrough in Inventory and Supply Chain Planning and Execution,” is an interview with Howard Coleman, principal of MCA Associates. Coleman explains the new “pull” inventory management system.
The third podcast titled, “Review of STAFDA 2011 Meeting and Trade Show” is a compilation of interviews with several manufacturers and representatives in attendance at the 2011 STAFDA convention in San Antonio. The manufacturers and representatives interviewed discuss the STADA convention and their outlooks for 2012.
“These podcasts provide interesting insights into how things are changing for manufacturers and distributors, especially since the downturn in the economy,” said John Sonnhalter, rainmaker journeyman at Sonnhalter.
The new podcasts, along with the rest of the Marketing Insights series, are available here. (sonnhalter.com/tradesman-insights/podcasts/)
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About Modern Distribution Management
Modern Distribution Management (MDM) is a subscription newsletter that covers the critical management issues facing wholesale distribution executives. MDM coverage includes business intelligence, industry news, seasoned analysis, practical ideas from leading experts and valuable resources for navigating the industry. For more information, visit the MDM website at www.mdm.com.
About MCA Associates
Established in 1986, MCA Associates is a team of senior consultants providing ideas and lean thinking leadership to wholesale distribution and manufacturing companies that are committed to operational excellence. For more information about MCA Associates and the services they offer, visit www.mcaassociates.com.
About STAFDA
The Specialty Tools and Fasteners Distributors Association (STAFDA) was founded in 1976 and has approximately 2,500 member companies. STAFDA holds an annual convention each November for members to convene and take part in educational programs, seminars and a trade show that is well attended by leading manufacturers, distributors and representatives within the industry. For more information about STAFDA, visit www.stafda.org.
by Sonnhalter | Oct 12, 2011 | News, Press Release
Developed as a response to the growth of alternative energy, market overview provides a resource for companies expanding in the industry
BEREA, Ohio – October 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released a market overview for the alternative energy industry.
The market overview gives a quick snapshot of the industry, the industry players and industry trends. Driven by the agency’s existing knowledge and additional research, content was compiled into a basic overview of the growing alternative energy market.
The market overview highlights a vast amount of information on the alternative energy industry from industry trends and issues to information on various types of renewable energy. The overview also features information on training firms and certification organizations to codes and standards and offers online resources, websites, trade shows and trade publications in each individual market.
“Sonnhalter utilized its expertise and relationships in the industry to compile a comprehensive overview of this growing market,” said Matt Sonnhalter, vision architect, Sonnhalter. “The Sonnhalter Market Overviews are one of the many ways we have of passing on our knowledge to our clients and markets.”
Additional Sonnhalter Market Overviews are available on the plumbing, HVAC, electrical, industrial/MRO and construction markets.
To sign up to receive a copy of any of the Sonnhalter Market Overviews, visit sonnhalter.com/tradesman-insights/market-overviews/ and link to the specific market overview.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market we target: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Jul 13, 2011 | News, Press Release
BEREA, Ohio – July 2011 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has recently added Nissan Forklift Corporation to its client base.
Nissan Forklift Corporation, a wholly owned subsidiary of Nissan Motor Co. Ltd., designs, manufactures and supports a complete line of material handling equipment that delivers features resulting in greater dependability, higher productivity and lower operational costs. The company’s products range from industrial lift trucks, and pneumatic forklifts to pallet jacks, sit-down and stand-up counterbalanced forklifts to forklift parts and accessories. Sonnhalter will be helping Nissan Forklift with its public relations services.
“The addition of Nissan Forklift is a testament of Sonnhalter’s diversified client base in the business-to-tradesmen market. We are excited to have Nissan Forklift join us,” said Matt Sonnhalter, vision architect at Sonnhalter.
According to Steve Cianci, director, marketing & product management, Nissan Forklift, “We are looking forward to developing a strong partnership with the Sonnhalter team to support our internal marketing communications department as we continue to experience strong growth in market share.”
Headquartered in Marengo, Ill., Nissan Forklift has a network of more than 100 authorized dealerships with over 225 locations across North, South and Latin America, as well as additional worldwide locations. For more information, visit http://unicarriersamericas.com/.
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010 and 2011, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
