by tradesmeninsights | Jun 15, 2018 | Social Marketing, Tips, Tradesmen Insights
By Chris Ilcin, Account Superintendent
YouTube has become the prime research tool on the web. With a staggering breadth of content and connected communities for almost every niche, it’s definitely earned a place in your marketing efforts. If you don’t have a video program yet, check out articles here, here and here on how to incorporate video. In the meantime, if video is already a part of your efforts, here are a few simple guidelines to making the most of the content you post:
No Channel is an Island
- You can’t make your channel a one-sided affair. Make sure you get into as many “networks” as possible by subscribing to other channels, i.e. trade organizations, publications, online reviewers, people already using your products, etc.
Engage Frequently
- Don’t be a passive subscriber. Like videos and comment, even if it’s just “great video.” The more you put your channel out there, the more likely people are to find it.
Forget Who You Are
- When it comes to video tags and descriptions, think like a potential customer, rather than as a salesperson. Don’t use product numbers or use common terms, instead, put yourself in the shoes of someone just starting a search, with no prior brand loyalty or knowledge of the industry, and then tag accordingly.
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by tradesmeninsights | Jun 1, 2018 | Agency Insights, Marketing Tips, Tips, Tradesmen Insights, Traditional Marketing
Multimedia can seem like another of those “marketing buzzwords.” But when it comes right down to it, the key is to effectively use images to tell your product’s or brand’s story, and it can be incredibly successful and easy.
In our latest Tip Sheet, we’ve laid out 6 tips for integrating multimedia into your marketing efforts, and as always, it’s geared toward manufacturers, distributors and others in the B2T marketplace. You can sign up to download it for free here.
Let us know what challenges you’ve had with integrating multimedia and check out our other tip sheets here.
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by tradesmeninsights | May 18, 2018 | Industry Articles, Tradesmen Insights, Uncategorized
As the focus on the skills gap has grown, so have efforts to draw women into these well-paying, career-path jobs. Along with technology and training advancements, so are the opportunities and accessibility to these previously “men only” careers.
It’s taken root in elementary schools, where “Girls in STEM” efforts have seen expanded class offerings. No longer is it “Girls in Home Ec, Boys in Shop” as even local media have noted. (https://www.wkyc.com/article/tech/science/girls-in-stem/girls-in-stem-betsy-kling-explores-welding-so-much-more-than-heat-and-metal/95-550149660 ).
Manufacturers have taken note too, with Lincoln Electric launching a line of women’s welding gear with Jessie Combs.
Increasingly, training centers themselves are targeting women, as this recently developed infographic called “Breaking the Status Quo,” from RSI, The Refrigeration School shows:
https://www.refrigerationschool.com/wp-content/uploads/women-in-hvac-career-guide.jpg (click image to enlarge)
by tradesmeninsights | May 11, 2018 | Market Overviews, Tradesmen Insights
Information on HVAC market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more.
At Sonnhalter we pride ourselves on working only in the B2T, or Business-to-Tradesmen industry. And that means not only being up to date on what our clients are doing, but with their industries as well.
To that end, we have developed comprehensive Market Overviews for relevant industries, and continually update them. Our latest update is for the HVAC Market. Please feel free to download, review and share, and if you have any questions, contact us.
Sign up for our updated Sonnhalter HVAC Market Overview here:
http://www.sonnhalter.com/tradesman-insights/market-overviews/hvac/
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by tradesmeninsights | Apr 10, 2018 | Agency Insights, Public Relations, Public Relations, Tips, Tradesmen Insights
Public relations should be a part of any size company’s marketing plan. Effective communication with your current and prospective customers, industry trade publications, electronic media and the general public is not only essential to your company’s success, but a cost effective way to get your brand and products exposure.
In our latest Tip Sheet, we’ve laid out 9 strategies for making sure you’re integrating PR into your marketing efforts and how to re-use the content you produce. You can sign up to download it here.
Interested in setting up a PR program? Give us a call or email. And check out our other Tip Sheets here.
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by tradesmeninsights | Mar 29, 2018 | Agency Insights, Market Overviews, Tradesmen Insights
Information on plumbing market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more.
At Sonnhalter we pride ourselves on working only in the B2T, or Business-to-Tradesmen industry. And that means not only being up to date on what our clients are doing, but with their industries as well.
To that end, we have developed comprehensive Market Overviews for relevant industries, and continually update them. Our latest update is for the Plumbing Market. Please feel free to download, review and share, and if you have any questions, contact us.
Sign up for our updated Sonnhalter Plumbing Market Overview here:
http://www.sonnhalter.com/tradesman-insights/market-overviews/plumbing/
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