by Sonnhalter | Apr 30, 2014 | News, Press Release
Business-to-Tradesmen marketing communications firm releases website for all screen sizes.
BEREA, Ohio – April 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, released its new responsive website. The leading B2T (business-to-tradesmen) firm’s newly designed website is located at Sonnhalter.com.
The website is designed to allow for smooth navigation on any desktop or mobile device without any change in URL. The website’s format is both mobile- and touch-friendly, for easy navigation with a tablet or smartphone.
“Mobile internet use continues to grow and when we refreshed Sonnhalter.com, we decided not to create a separate mobile website,” said Matt Sonnhalter, vision architect at Sonnhalter. “Instead, our website will look and function well on any device, whether it’s a laptop, tablet, smartphone or even wearable devices like Google Glass!”
Responsive websites are flexibly designed to detect a user’s screen size and orientation and change the layout accordingly, optimizing the website for use on any internet-enabled device.
Sonnhalter.com showcases the agency’s work and client experience, along with testimonials. It is also a resource for B2T intelligence including market overviews, industry white papers, relevant links and more.
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. Sonnhalter is listed as a BtoB Magazine’s Top Agency for 2013 and has received the honor annually since 2009. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Mar 10, 2014 | News, Press Release
Business-to-Tradesmen marketing communications firm promotes healthy marketing programs with marketing checkup service.
BEREA, Ohio – March 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, offers a B2T (business-to-tradesmen) marketing checkup to help companies improve their marketing programs.
The thorough marketing checkup allows companies to have an independent examination of their current marketing programs and advice for improvement. Sonnhalter’s B2T Marketing Checkup takes four to six weeks to complete and consists of three steps. First, the organization fills out a questionnaire featuring a variety of questions in up to 20 different marketing communications topic areas. Second, Sonnhalter’s team, with more than 100 years of combined marketing communications experience, reviews the completed questionnaire. Finally, Sonnhalter provides a diagnosis on the marketing program along with advice and recommendations for making it healthier.
“We go to the doctor for checkups in order to stay healthy; marketing programs sometimes need the same treatment. Sonnhalter’s new B2T Marketing Checkup is about prevention,” said Matt Sonnhalter, vision architect at Sonnhalter. “Companies that market to professional tradesmen will be able to get an independent opinion on their current program’s vitals and get advice and guidance on making it healthier.”
To learn more about the B2T Marketing Checkup, visit Sonnhalter.com/B2TMarketingCheckUp or email Matt Sonnhalter at [email protected].
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. Sonnhalter is listed as a BtoB Magazine’s Top Agency for 2013 and has received the honor annually since 2009. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Jan 22, 2014 | News, Press Release
Business-to-Tradesmen marketing communications firm partners with General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40.
BEREA, Ohio – January 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces three new clients, General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40 Company.
General Pipe Cleaners is a leading manufacturer of high-quality drain cleaning equipment that is manufactured in the United States. Sonnhalter provides General Pipe Cleaners with professional marketing services including strategic planning, product launches, project management, creative development, social media management and fulfills other marketing communications needs.
Gerber Plumbing Fixtures LLC is a leading manufacturer of vitreous china plumbing fixtures, faucets and fittings for the residential, commercial and hospitality construction markets. Gerber’s comprehensive line of plumbing products is sold exclusively to the plumbing professional. Sonnhalter provides Gerber with professional marketing services including brand guidance, strategic planning, project management, creative development, media planning and buying and fulfills other marketing communications needs.
Sonnhalter does project work for WD-40’s Specialist line of products, including consulting and creative services for targeted product sampling, lead marketing and online training module development. WD-40 Company is a global supplier of unique, high-value and easy-to-use solutions for a wide variety of maintenance needs and produces the WD-40 Specialist® line of best-in-class products, designed to meet the needs of trade and industry professionals.
“These reputable companies chose to work with Sonnhalter because they needed to reach professional tradesmen and knew that we could help them do that,” said Matt Sonnhalter, vision architect at Sonnhalter. “Our area of expertise made us the perfect solution for their needs.”
About General Pipe Cleaners
General Pipe Cleaners is a leading manufacturer of high-quality drain cleaning equipment manufactured in the U.S. since 1930. General serves drain-cleaning professionals and plumbing contractors, as well as facilities managers, the rental industry and the hardware/home center market. Drainbrain.com
About Gerber
Since 1932, Gerber Plumbing Fixtures LLC has been a leading manufacturer of vitreous china plumbing fixtures, faucets and fittings for the residential, commercial and hospitality construction markets. Gerber’s comprehensive line of high-performance, high-efficiency and eco-friendly plumbing products are sold exclusively to the plumbing professional and are supported with Gerber’s “Best-in-Class” customer service. As a partner in the U.S. EPA WaterSense Program, Gerber is committed to protecting the environment through resource conservation and building best practices. Gerberonline.com
About WD-40 Company
WD-40 Company, with headquarters in San Diego, is a global, consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of “doer” and “on-the-job” users by leveraging and building the brand fortress of the company. The company markets three multi-purpose maintenance products under the WD-40® and 3-IN-ONE® brand names. The company also markets homecare and cleaning product brands: X-14® mildew stain remover and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners. Wd40.com
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. Sonnhalter is listed as a BtoB Magazine’s Top Agency for 2013 and has received the honor annually since 2009. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Mar 28, 2013 | News, Press Release
Sonnhalter Makes BtoB Magazine’s “Top Agencies” List for the Fifth Year in a Row
BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, has been listed by BtoB magazine as one of the top business-to-business agencies in the U.S. for the fifth year in a row.
Sonnhalter is featured in the small agency category in the March 4, 2013 issue of BtoB magazine. Annually, BtoB magazine editors pick the top large, medium, small and interactive agencies that exhibited positive revenue growth, new client wins, innovative work and expanded service capabilities, to compose its top agencies list.
“Many of the top b-to-b agencies registered double-digit growth last year through new clients and organic growth,” executive editor, Kate Maddox wrote in the March 4 edition of BtoB magazine.
“We are pleased to be on the BtoB magazine ‘Top Agencies’ list for another year, making it five in a row,” said Matt Sonnhalter, vision architect at Sonnhalter. “In 2012 we continued working with our great client base and began working with new b-to-b clients in our core B2T niche. The B2T, business-to-tradesmen, a term coined by Sonnhalter, reputation that we’ve built has opened many doors to do award-winning work with companies that market to professional tradesmen.”
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. Sonnhalter is listed as a BtoB Magazine’s Top Agency for 2013 and has received the honor annually since 2009. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
by Sonnhalter | Mar 14, 2013 | News, Press Release
Sonnhalter to Hold Free Webinar Social Media in Manufacturing: Why It Should Matter To You
Social Media in Manufacturing: Why it Should Matter to You
BEREA, Ohio – March 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, is hosting a webinar on why social media is crucial to manufacturers. This free, one-hour webinar will be held on Tuesday, April 9 at 2:00 p.m. EDT.
Participants can visit, SocialMediaInManufacturing.notlong.com to register for the “Social Media in Manufacturing: Why it Should Matter to You” webinar. In this presentation, John Sonnhalter, rainmaker journeyman at Sonnhalter, and Greg Habermann, chief operating officer and vice president of SageRock, Inc., will share how social media is an important part of marketing initiatives for manufacturers, along with real examples and tips on how to do social media well featuring various social media platforms including blogs, YouTube, LinkedIn and SlideShare.
“So many in the manufacturing industry either don’t think that social media can help them or don’t know how to make social work for them,” said John Sonnhalter. ”We won’t only tell participants why they should care about social, but we’ll show them real-world examples of good social media use.”
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010, 2011 and 2012, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About SageRock, Inc.
The Digital Marketing Agency, SageRock, Inc., was founded in 1999 to help clients engage customers across an ever-expanding interactive marketplace. SageRock is a leader in Web marketing, offering search engine optimization, paid search, social media and analytics services. For more information, visit the company website at www.SageRock.com.
by Sonnhalter | Jan 29, 2013 | News, Press Release
Cleveland-area agency earns awards for integrated marketing campaign and market-focused product guides.
BEREA, Ohio – January 2013 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received two Silver Davey Awards in the integrated campaign: business-to-business and print collateral categories.
The Davey Awards honor the finest creative work from small firms, agencies and companies worldwide. The Davey Awards are named after King David who defeated the giant Goliath with a big idea and a little rock. The story resembles what small firms do each year by deriving strength from big ideas instead of big budgets.
Sonnhalter developed market-focused product guides for its client, Osborn, who is the world’s leading supplier of surface treatment solutions and high-quality finishing tools. The product guides help Osborn’s customers in the motor-driven vehicles, primary metals and welding markets navigate the best products for their applications.
“We recently started working with Sonnhalter and they stepped in as a key part of our team, producing quality material for us, including these product guides,” said Jeff Naymik, marketing manager at Osborn.
Sonnhalter also earned a silver Davey award for its 2012 self-promotion campaign. The integrated campaign focused on reinforcing the agency’s brand identity and increasing its visibility in the market. Focusing on the question, “Is your current agency dirty?” the campaign communicated the agency’s B2T, business-to-tradesmen, marketing niche as well as how Sonnhalter’s team isn’t afraid to get their hands dirty by digging into, and understanding, their clients’ industries.
“At Sonnhalter, we’re proud of how well we know our clients’ industries and can dig into their work,” said Matt Sonnhalter, vision architect at Sonnhalter. “These two awards are encouragement to keep doing what we’re doing.”
About Sonnhalter
Established in 1976, Sonnhalter is the leading B2T marketing communications firm to companies that target professional tradesmen in construction, industrial and MRO markets. Sonnhalter’s brand identity highlights its expertise in marketing to the professional tradesmen. Its tagline, “Not Afraid To Get Our Hands Dirty,” promotes the employees’ willingness to roll up their sleeves and dig deep into clients’ businesses, also, it refers to the market it targets: the tradesmen who work with – and dirty – their hands every day. Sonnhalter developed the acronym “B2T,” which stands for “business-to-tradesmen” to capture the essence of its specialty. In 2009, 2010, 2011 and 2012, Sonnhalter was named one of BtoB Magazine’s Top Agencies. For more information, visit the company website at www.Sonnhalter.com or visit the company blog at www.TradesmenInsights.com.
About The Davey Awards
The Davey Awards honor the “Davids” of creativity, the smaller agencies, companies, or organizations with annual billings or revenues below certain levels. Each year, The Davey Awards honor winners who derive their strength from big ideas, rather than big budgets.
The Davey Awards are judged by the International Academy of the Visual Arts, an invitation-only organization consisting of top-tier media, advertising, and marketing professionals from the world’s leading organizations and firms. For more information about the Davey Awards, visit www.daveyawards.com.
About Osborn
Osborn is the world’s leading supplier of surface treatment solutions and high-quality finishing tools for hundreds of industrial and commercial applications such as metal finishing, honing and surface polishing. Celebrating its 125th anniversary in 2012, Osborn now includes operations in 15 countries and serves customers in more than 100 countries. A unit of Jason Inc., Osborn carries more than 10,000 standard products and more than 100,000 customized solutions to serve a diverse of group customers and industries. For more information, visit www.Osborn.com.
