Are You Using LinkedIn to Build Your Business?
For those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. With over 161 million business members, there are certainly opportunities there if you know where and how to look. That’s why I’m always trying to improve how I use this important business tool. As Reid Hoffman the founder of LinkedIn says, “It’s better to be the best connected than the most connected.”
Why Mobile Marketing is Important for Professional Tradesmen
I was recently a co-presenter for a B2B Mobile Marketing webinar sponsored by CFE Media. During the course of my research and prep for this webinar, I was overwhelmed by some of the mobile stats I came across…here are just a few:
What’s Amazon Supply Going To Do For Your Business?
It’s been a few months now since Amazon announced its serious entry into the MRO market with Amazon Supply. The new service directly goes head to head with Grainger, Fastenal, McMaster Carr and MSC Direct.
Ways to Optimize Your Blog for Professional Tradesmen
For those of us who write blogs, we do it with the sole purpose of sharing insights and tips that hopefully make your job easier. Our biggest challenge once the killer content is written is to make sure as many eyes as possible see it.
New Survey Shows that Mobile is Important to Professional Tradesmen
It should come as no surprise to anyone that smartphone and tablets are changing the way we all communicate and do business. This couldn’t be more true especially for small businesses like contractors. These guys are “time starved” and are not sitting behind a computer all day. They are out taking care of business.
Benefits of Using Landing Pages
A landing page is ideal for a next step in the lead process. A good landing page will target a particular audience using a unique page that allows visitors to download the appropriate content (you wouldn’t have the same offer for say a tradesman and for a design engineer).
Why Are You Afraid of Starting a Blog?
I bet for most of you is that you’re afraid you won’t be able to publish relevant content on a regular basis.I’m the first to admit starting a blog is a commitment but one that’s well worth it.
Reaching Contractors via Mobile. Still Not a Believer? See what Grainger is doing.
We’ve talked a lot about mobile and what it means to both manufacturers and distributors when trying to reach the professional tradesmen. For those who are still on the fence about mobile and where it’s going, here is some useful info.
Webcast: Mobile Marketing
Our vision architect, Matt Sonnhalter, will be presenting on CFE Media’s webcast, “Mobile Marketing: What Impression Are You Making and How Will You Measure It?” Matt, along with Kim Dushinski author of The Mobile Marketing Handbook, will discuss how B2B marketers can...
B-to-B Marketers: Are You Using Storytelling to Engage Your Audience?
I think all of us in the business community get so involved in the day-to-day gring that all we’re worried about is “Just the Facts” and we’re losing opportunites to engage our customers or potentials in a conversation.