Stop Pitching and Start Helping
It’s a pretty simple statement. It applies in our personal life as well as our business one. I was thinking about this statement, not only how it might relate to social media, but more importantly to everything we do.
What Are the Best Social Media Platforms for B-to-B Companies?
According to a recent post from B2B online marketing, LinkedIn, Blogging and Facebook are the top 3. This is according to a 2012 social media study of B2B marketers that were asked to choose the most important method they use for social media outreach.
We interviewed John Mesenbrink from Mechanical Hub about how contractors are using mobile in their daily routine.
He talks about opportunities for manufacturers and distributors to communicate to them using mobile and gives examples of those that are doing it right.
Is Content Marketing the New Branding?
The essence of branding lies in what does it mean. So words play an important part in establishing a brand and what better way to do that than by creating content.
If You Were to Give Your B-to-B Social Media Activities a Grade, What Would it Be?
No matter why you got into it many B to B companies are getting a big F in social media and they can’t figure out why.
LinkedIn Changes
Social media is transforming to be more visual and ultimately more mobile-friendly. LinkedIn recently introduced some changes to improve the overall Company Page experience and made it easier to interact with your connections.
All the Buzz About Mobile: Streamlining the Flow of Data Between Field and Office
Mobile is a hot topic and I thought that a practical view from someone who is dealing with Contractors on a daily basis would be beneficial. Fred Ode and Foundation Software is the leading accounting software for contractors. Fred has written several articles and is known for his insight into this market. Here are some practical ways contractors should be using mobile. Enjoy.
Skip DeVilling shares insights on what folks are looking for and what you need to do if you’re on the side of the table looking for a job. He touches on the role of technology and highlights some of the most common mistakes employers make.
Branding: When’s the Last Time You Looked at Yours?
Branding is about your whole organization, from the way you answer the phones, to the attitudes of your CSRs. It’s about a culture, things that are out of the control of the marketing department. Yes, marketing can control the look and feel of promotional materials, but once we’ve hooked a prospect, what happens when they contact the company and actually talk to a human being?
Book Review: Content Rules
For those of you who are still getting your feet wet in social media, here’s a book that will help you get started. It’s called Content Rules by Ann Handley and C.C. Chapman.