From MAGNET: Determined Innovators Face Risk to Reap Rewards
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
Perspective on Training
Having a trained workforce is a major challenge in several of the industries that we work with. I wanted to share some highlights from a blog post by the NAED president (National Association of Electrical Distributors) answering the question: Why is training important?
2013 ISA Convention Wrap-Up
I just got back from San Diego and the ISA convention. For those not familiar ISA is an association that consists of both manufacturers and distributors that sell into the industrial markets. That market has has some tough times of recent years but they seem to be bouncing back. Both attendenace and attitudes were up.
A Powerful Story
Today we have a post from Rachel Kerstetter, Sonnhalter’s PR Engineer. Working in public relations gives me the opportunity to tell stories. I get to tell stories about company histories, professional successes, how products came into being, etc. Stories are a...
Business Marketing Association’s International Conference Was a Real Winner
I’m just back from one of the most intense 48 hours I’ve ever spent at a marketing event. The BMA’s International Conference, “BLAZE” just ended in Chicago where nearly 800 marketing professionals gathered to talk about and learn ways to deal with the ever-changing challenges facing all of us.
YouTube: An Excellent Way to Reach the Professional Tradesman
Are you looking for ways to get in front of tradesman?If you’re a manufacturer and don’t have anything on YouTube, you’re missing a great opportunity. What better way to show a customer or prospect how to use your product, highlight features and benefits or even have a customer testimonial.
Social Media, How Can Tradesmen Connect?
Mile Free, Director of Industry Research and Technology for the Precision Machined Products Association, is posting today with advice for connecting on social media. Miles blogs regularly on PMPA's blog, Speaking of Precision. As tradesmen, advertising used to be...
ISA 2013 Convention – San Diego
For those of you that are going to San Diego in June for the ISA Show, Sonnhalter has put together an Insider’s Guide to San Diego by asking friends and business associates about gems in the city that you might not be aware of. It includes Restaurants, Nightlife, Events and more. It’s available here
Manufacturers: Are You Missing an Opportunity to Build Better Relationships With Your Distributors?
Most of the manufacturers we deal with sell through various distribution channels. The relationships range from true partnerships to a necessary evil. Most manufacturers have missed an opportunity to build relationships by not utilizing an old technique called a distributor council. We recently did a survey to a group of manufacturers who sell through distribution and 85% of them haven’t used this marketing tool.
6 Ways to Maximize Your Agency Relationship
Matt Sonnhalter, Vision Architect at Sonnhalter, is posting today on how to maximize your relationship with your agency. One of the most important questions that marketing communication clients should ask themselves is, “Are we making the most out of our relationship...