As a B-to-B Marketer, Are You Missing Opportunities at Your Next Event?
When planning events, you must not lose sight that your brand needs to shine brightly. This is especially true when you’re doing an annual event. We all have our checklists of what was done last year and you repeat it again this year. While details and checklists are important, the how, when and where can make a difference on how the event is perceived. The unexpected can work too in your favor. You don’t have to reinvent the event, just add an unexpected sizzle to it.
Relax… It’s Labor Day
As your week winds down, pencil in the time on Monday to relax because it's Labor Day. Have a happy Labor Day! We need to take time to say thanks to all the tradesmen that we come into contact with on a regular basis. What would we do without the electricians,...
National Manufacturing Day – Are You Going to Take Advantage of it?
So October 4th is National Manufacturing Day and I ask the question, what are you going to do about it? The reason I ask is that I have yet to meet a manufacturer over the past several years who has not complained that there aren’t enough good people to hire for manufacturing jobs. Why not showcase in a positive light what you do?
What’s the Difference Between Lead Nurturing and Follow-Up Calls?
In my mind, not much. I think they both work together to move prospects through the sales funnel. Using a nurturing system, you can start to identify their needs. The key is to do follow-up in some manner.
Keep Moving Forward
Today we have a guest blog from Jennifer Murphy, the vice president and COO at NetPlus Alliance. Two years ago at the Industrial Supply Association Product Show and Conference, I was fortunate to attend one of the educational tracks hosted by a former Navy...
Why Are Marketers Getting Social Media Wrong?
I guess we haven’t talked about this for some time, but I’m seeing more and marketers reverting back to selling on social media platforms and complaining that social isn’t working for them. Should that surprise them?
Direct Mail or E-blast – Which One Works Best for You in the B-to-B Space?
I have this running conversation with clients about which is better, a traditional direct mail program or an e-blast. It’s a tough question to answer and I’m not too sure there is only one answer.There are challenges for using both methods and we have seen it become more and more difficult to get emails delivered even if we use opt-in lists from trade publications and have them send it out under their name.
An Interview with Habitat for Humanity ReStore Manager, Frank Drahan
Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with Frank Drahan with the...
B-to-B Lead Generation: Let’s Not Forget the Basics
B-to B marketers are always trying to identify more/better qualified leads. Does it surprise anyone that social media ranked very low in this category? The traditional methods of telemarketing, event marketing, webinars, trade shows, email marketing and yes, even direct mail pull better results according to a Survey from InsideSales.com.
Marketing 101 for Manufacturers
I recently had the privilege of co-presenting a “Marketing 101 for Manufacturers” seminar for MAGNET (Manufacturing Advocacy & Growth Network) with a colleague of mine, Sage Lewis, president of SageRock. You can see the full presentation here, but I want to focus on one of the closing slides of this presentation, “10 Key Factors for Successful Marketing Programs.”