Do You Have a Mobile App? Are You Promoting It?
I think everyone realizes by now that mobile is the fastest growing segment of the business. While the biggest impact is on the retail markets, B-to-B usage continues to grow. So should you have an app? The answer to that is, will your app give value and help your targeted user with practical things? If yes, then you’d better get rolling.
Are You Optimizing Your Landing Pages?
Hopefully we all are using landing pages to both identify and segment new business leads. But are we just dumping content or are we using creative ways to cross sell, up sell to convert leads into sales? ioninteractive.com has a white paper that gives creative ways to maximize the use of landing pages to distribute your content marketing gems.
Get Your Targeted Message Noticed
Today we have a guest blog post by Sandy Bucher, Media Engineer at Sonnhalter, sharing advice on how to reach the key people for your message. If you are a manufacturer and want to reach a certain job title in a particular industry, in a particular market you want to...
What Do You Want From Your B-to-B Lead Generation?
We all have an end game hopefully on both generating and converting leads. What are the critical factors that you’re looking for?
Tradesmen Take Note: Earnings by College Major Compared to Precision Machining
I’ve discussed this in previous posts how there are other options besides a 4-year college degree and the debt that comes with it when choosing a career path. Today, discussing salary comparisons, we have a guest post from Miles Free, Director of Technology and Industry Research for PMPA (Precision Machined Products Association).
From MAGNET: New Research Supports toe Positive Effect of Co-locating Production and Innovation
This post originally appeared on MAGNET’s Manufacturing Success blog and is reposted with permission. New Research Supports the Positive Effect of Co-locating Production and Innovation The preliminary results of a new research report on innovation in manufacturing...
Today we’re talking with Rick Monogue, the publisher of a new magazine scheduled to launch in January of 2014 called Pro Contractor Rentals. We’ll find out why he thinks there’s room in an already crowded market for another print book. I think you’ll find some of his comments interesting. www.procontractorrentals.com
What are you Doing to Maintain Customer Relationships?
Lets face it, new business is hard to develop and you’ve got a lot invested in both time, talent and promotional dollars to bring the new customer through the doors. Don’t you want to keep them?
National Manufacturing Day Opens Doors
Today we have a post from Sonnhalter’s PR Engineer, Rachel Kerstetter.
I love to celebrate the random, weird holidays. It seems like every day is a celebration of something: National Hug Your Cat Day, International Tree Climbing Day, Corn on the Cob Day, World Toilet Day… and this list goes on. Tomorrow, October 4, is National Manufacturing Day and is much more than just a day on a calendar. National Manufacturing Day is a team effort to change the perception of the industry.
Are You Missing out on Mobile Marketing Opportunities to the Professional Tradesman?
We’ve talked many times about the importance of having a mobile strategy when wanting to reach the professional contractors. Their office is a jobsite and they need to be and stay connected. Mobile is changing the way we reach these important people.