The Scary Side of Public Relations
Today Rosemarie and Rachel from our PR department are sharing some of the aspects of public relations that can be the scariest to clients. We find the realm of public relations to be fun, exciting and consistently fresh, but some areas of our field can be scary to our...
Latest Trends for a Successful Email Campaign
Recently, Christopher Hosford, the East Coast Bureau Chief for BtoB Magazine, held a virtual roundtable discussion with some industry leaders about the future of email and where it’s heading. Here are some highlights from my perspective:
How Are Your Marketing Efforts Impacting the Customer Experience?
Beyond doing a great job in advertising, PR, messaging and engagement, have you ever thought of the other side of the equation – the customer experience? Sometimes we can be our own worst enemies by focusing on getting the message out and the means by which we’re doing it makes sense to us, but have we asked our customers what they think?
Business Cards Still Matter in a Digital World
Today we have a post from PR Engineer Rachel Kerstetter sharing some thoughts on business cards. When I first started at Sonnhalter, the day that I was issued my own business cards was a good day. It was exciting to have new cards with my shiny new title, but a...
Do You Have a Mobile App? Are You Promoting It?
I think everyone realizes by now that mobile is the fastest growing segment of the business. While the biggest impact is on the retail markets, B-to-B usage continues to grow. So should you have an app? The answer to that is, will your app give value and help your targeted user with practical things? If yes, then you’d better get rolling.
Are You Optimizing Your Landing Pages?
Hopefully we all are using landing pages to both identify and segment new business leads. But are we just dumping content or are we using creative ways to cross sell, up sell to convert leads into sales? ioninteractive.com has a white paper that gives creative ways to maximize the use of landing pages to distribute your content marketing gems.
Get Your Targeted Message Noticed
Today we have a guest blog post by Sandy Bucher, Media Engineer at Sonnhalter, sharing advice on how to reach the key people for your message. If you are a manufacturer and want to reach a certain job title in a particular industry, in a particular market you want to...
What Do You Want From Your B-to-B Lead Generation?
We all have an end game hopefully on both generating and converting leads. What are the critical factors that you’re looking for?
Tradesmen Take Note: Earnings by College Major Compared to Precision Machining
I’ve discussed this in previous posts how there are other options besides a 4-year college degree and the debt that comes with it when choosing a career path. Today, discussing salary comparisons, we have a guest post from Miles Free, Director of Technology and Industry Research for PMPA (Precision Machined Products Association).
From MAGNET: New Research Supports toe Positive Effect of Co-locating Production and Innovation
This post originally appeared on MAGNET’s Manufacturing Success blog and is reposted with permission. New Research Supports the Positive Effect of Co-locating Production and Innovation The preliminary results of a new research report on innovation in manufacturing...