When Was the Last Time You Actually Talked to Your Customers?

by | Jan 22, 2014

I get so frustrated sometimes, both internally and externally, with emails going back and forth a million times to answer questions or get the proper information that I could scream!

PICK UP THE PHONE! Sometimes we get so caught up in things that we forgot about some of the basics in selling and communicating techniques. Emails are great for getting info and normal communications, but it’s difficult to build a relationship with them. Same holds true for texting.

Those of you that are older than 40 can remember back in the day when you actually talked to customers on the phone and even went and saw them face-to-face sometimes and maybe even had lunch with them. Now I know times have changed, and I’m not trying to downplay the importance of tools like email, but don’t you agree that it’s nice now and again to actually talk to another human?

Here’s a suggestion. Take your top 10 customers and try to have a conversation with them a few times a year. Here’s a novel approach, call them up and thank them for their business and for the long-standing relationship you’ve had over the years. Ask about what keeps them up at night and if you can help resolve some of their business issues.

Don’t you think that might get more mileage than sending them an email? If nothing else, I’ll bet you’ll feel better after talking with them.

There are studies out there and I’ve seen it first hand that the under-30 crowd would rather text than talk. What happened to interpersonal relationships? How are they going to make it in the business world?

We need to keep the basic communication tools as we move down that super internet highway.

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