Utilizing an Influencer Program in 2024
By Kylie Stanley, PR Technician Influencer marketing has evolved from a niche strategy to a mainstream approach for brands looking to amplify their reach, engage with target audiences and drive results. Here’s how you can utilize building an effective influencer...
Sonnhalter Celebrates its 48th Birthday This Year!
This year, we celebrate Sonnhalter turning 48! In 1976, John Sonnhalter founded Sonnhalter with a focus on industrial manufacturing accounts. Over time, our focus evolved, and we coined the term B2T, encompassing markets such as plumbers, electricians, machinists and...
Matt Sonnhalter on PHCC CONNECT: Insights from the Appetite for Construction Podcast
Recently, Sonnhalter’s president, Matt Sonnhalter, was featured on the Appetite for Construction podcast, where he reflected on the 2024 PHCC CONNECT held in Birmingham, Alabama. Matt emphasized the importance of collaboration and knowledge sharing within the...
The Importance of Data Analytics in Optimizing Manufacturing Operations
Alt-tag: Two women talking about optimizing manufacturing operations. The integration of data analytics is proving indispensable, particularly for manufacturers serving the construction, industrial, and manufacturing markets. This transformative approach enhances...
National Manufacturing Day
By Sofia Zipparo, PR Intern Every first Friday in October, National Manufacturing Day occurs. This day was organized nationally by the Manufacturing Institute, in hopes of inspiring new generations of up-and-coming manufacturers. On this day, we hope to change...
Introducing the New Birmingham Insider’s Guide from Sonnhalter
Sonnhalter is excited to announce the release of our Birmingham Insider’s Guide! This new resource is your key to exploring the Iron City, filled with restaurants and fun activities. Discover Birmingham’s diverse dining scene, featuring restaurants led by James Beard...
15th Annual Sonnhalter Tool Drive Raises Nearly $50,000 Worth of Donations for Habitat for Humanity
CLEVELAND –September 2024 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for Sonnhalter’s 15th Annual Tool Drive. The initiative ran the...
National Tradesmen Day
Did you know that National Tradesman Day is every third Friday in September? Here’s the back story on how it became a nationally recognized holiday. This holiday was founded in 2011 by Irwin Tool, a company that specializes in selling high quality tools. It was...
More than Words. Activating your Mission and Vision statements.
Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post. Let’s...
The Evolution of AI: Transforming Marketing
By Kylie Stanley, PR Technician Artificial Intelligence (AI) has evolved, surpassing its original concept to becoming a driving force behind marketing across industries. From personalized customer experiences to data-driven insights, AI has revolutionized how...