Choose Your Words
By Rachel Kerstetter, PR Engineer, Sonnhalter I spend about 90% of my time in the office writing something - news releases, feature articles, testimonial stories, ad copy, social media updates, blog posts, emails, etc. When you’re writing anything from a formal...
The More Things Change, The More They Stay The Same
I had some time this week to reflect on almost 40 years in this crazy B-to-B marketing communications business and realized not much has changed.
Let me explain. In our business someone wants to sell something so they ask us to help to communicate why they should be talking with them about product X as opposed to one of their competitors.
Mobile Apps: Manufacturers, Are You Using Them to Build Customer Loyalty?
Most folks are familiar with mobile apps, but I think we associate them more with retail/consumer applications instead of the B-to-B world. The key to a good app is no different than any other piece of content you develop. It has to answer and be helpful to your customers.
6 Tips For Using Video to Tell Your Story
By Rachel Kerstetter, PR Engineer Producing and using video content effectively has been a popular conversation topic around the Sonnhalter office. I had the opportunity to attend a presentation on storytelling with video by Chris Miller, director of the Akron Digital...
Going to Las Vegas for the CONEXPO-CON/AGG Show?
For those of you that are heading to Las Vegas for the CONEXPO-CON/AGG Show, we put together an Insider’s Guide to Las Vegas by asking friends and business associates about gems in the city that you might not be aware of.
When is Less – More?
We all get caught up with having to do more and more especially when if comes to developing content and deploying it through various media channels. We get pressure from our bosses( clients ) to be on every new thing that comes down the road. I recently read an article by Joe Pulizzi the founder of The Content Marketing Institute that addresses this actual issue- Do less ,not more
Making Manufacturing Jump Off the Screen with Professional Photos
Today we have a guest post from Hal Stata of Stata Productions sharing how to make your manufacturing operations jump off of the screen by using professional photography. There has been a recent trend of Ohio's manufacturing companies jumping on the website bandwagon....
What’s Your Marketing Strategy for ’14? See What Other Marketers Are Saying
As the year gets under way, we are all completing our plans and strategies for the upcoming year. Last fall, ExactTarget completed a survey of over 2,500 marketing executives who gave their insights on what they will be doing this year.
Manufacturers: Why Are You Using Content Marketing?
I just saw a stat this week that over 90 percent of B-to-B companies are now using content marketing. I wonder if you asked them why, what the answer would be. Hopefully it’s not because everyone else is using it! If you’re using content, you know how much time it takes you and your team to develop and place good content.
Digital Media: Are You Using to Reach Your Industrial Customer?
As marketers in the industrial B-to-B space, I think we all recognize that our potential customers have several options beyond the traditional ones we’ve used for years. The challenge for us is to identify where they are getting their info and to make sure we’re there when they start looking.