Customer Loyalty: What Are You Doing ?
All too often we focus so much on getting new customers that we forget about who’s supporting us now! I believe the rule of thumb is it takes 5 times as much effort to get a new customer than it does to keep an existing one
Is work fun? (Fun At Work Day)
By Rachel Kerstetter, PR Engineer, Sonnhalter Today is Fun At Work Day! Is your work fun? Do you have fun on the job? Too often, we hear that work isn’t supposed to be fun, but a valuable part of internal communication is to help your staff enjoy their jobs and...
Does Your Company Have an Open-Door Policy?
Last month, Sonnhalter employees had the opportunity to get their hands dirty with a visit to a local manufacturer, Lincoln Electric, that designs, develops and manufactures arc welding products, robotic arc welding systems, fume extraction equipment and plasma and oxyfuel cutting equipment.
Sonnhalter Adds Three New Clients
Business-to-Tradesmen marketing communications firm partners with General Pipe Cleaners, Gerber Plumbing Fixtures and WD-40. BEREA, Ohio – January 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO...
When Was the Last Time You Actually Talked to Your Customers?
I get so frustrated sometimes, both internally and externally, with emails going back and forth a million times to answer questions or get the proper information that I could scream!
Content Marketing: How Will It Affect You in 2014?
Content marketing is becoming more of a focus with all of us, and for it to be effective like any other tool, you need to have a plan and strategy. Content can be developed in many forms and this can be an overwhelming task, all the more reason to have a plan.
What Does 2014 Look Like For You?
I know for most of us, 2013 was a positive experience. Most of our clients and the folks I talk to in the industry had good growth this past year and are expecting the same this year.
What Are You Doing to Grow Your LinkedIn Connections?
From a B-to-B perspective, LinkedIn is one of the better networking tools. I like it because it’s strictly for business. You can also join groups that focus on various industries or topics. As you build your network, it’s important to know the do’s and don’ts.
Are you Having Trouble Getting the Staff on Board Supporting Social Media?
I think most marketers realize that social isn’t going away and they need to plan to incorporate it into their overall marketing strategy. Marketers also know that adding social means more work for their existing staffs. One of the biggest issues is push back from others within the organization.
Podcast: Link Building is Dead – Long Live Link Building
Sage is the author of the #1 bestselling book on Amazon – Link Building is Dead. Long Live Link Building, and we’re going to pick his brain today about the book.
Sage highlights why people who are focused on search engine results should read this book.