Big Data, Mobile and Social Media Dominate the Conversations at the 2014 BMA Global Conference
By Matt Sonnhalter, Vision Architect I recently attended the Business Marketing Association (BMA) global conference which was held in Chicago May 28-30, 2014. The largest B2B marketing conference in the world, BMA14 was attended by a record 950 B2B marketers from 450...
Are You Putting the WHY Before the HOW in Your Marketing Programs?
Traditional marketers are still, for the most part, selling the features and benefits of their products and why they are better than the competition. Look at any trade magazine for example and look at the headlines. I’ll bet 80% of them are promoting just that fact.
Manufacturers: Here’s a list of things contractors would like from you
I recently did a series of interviews and podcasts of contractors. The main focus was on what manufacturers could do to better support them in the field. These contractors were electricians, plumbers, HVAC and general contractors.
Is Your B-to-B Content Effective?
I think we all struggle with understanding ways to match content with the sales process to help the prospect through the sales funnel.
Sonnhalter Releases Tradesmen Podcasts
Business-to-Tradesmen marketing communications firm creates podcasts sharing contractor perspectives on the contractor-manufacturer relationship. BEREA, Ohio – June 2014 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction,...
Today we’re talking with Angelo Ferrante Jr., owner of A&F Home Improvements. Angelo has 39 years of experience in the home improvement business. He shares with us his thoughts on what would make a better relationship between contractors and manufacturers.
National Safety Month is Upon Us
By Rachel Kerstetter, PR Engineer National Safety Month kicks off next week with the start of June. The National Safety Council identifies topics for each week of National Safety Month, giving companies like yours a framework for refocusing on safety practices and...
Customer Loyalty and Retention: What Are You Doing?
As manufacturers, we have to serve two masters, the distribution network we sell through, and the ultimate end-user. Sometimes we can take these relationships for granted. Remember, they have other options. Here are a few thoughts on how to nurture the relationships:
What are you doing to create demand for your content?
We all are working hard to create content in various forms but what can we do to create the demand for it? If we build it it will come philosophy won’t work.
In the b to b space where selling cycles can be long with numerous folks involved you need to address several different issues along the way down the sales funnel but do you know what they are?
2014 Report on B2B Manufacturing Content Marketing in North America
By Matt Sonnhalter, Vision Architect The Content Marketing Institute (CMI) and MarketingProfs recently released their fourth annual report on the content marketing practices of business-to-business (B2B) marketers working in the manufacturing industry. In this report...