Manufacturers: Are You Buying Into Alibaba?
For those of you who may not know who Alibaba is, it’s a giant e-commerce site started in China and has got traction worldwide. Its model is to build relationships between manufacturers and their customers. Their model is not to sell anything, just hook up the right user with the right manufacturer.
Education, recruiting and the trades – a small step can make a big difference
Today we have a guest post from Candace Roulo, senior editor at Contractor magazine. Since I have been writing for CONTRACTOR magazine, I just had my six-year anniversary in September, education and recruiting in the trades are two issues that continue to be...
Manufacturers: Content Overload. What Are You Doing About It?
Content Overload! It’s not just in the everyday workload of getting stuff done, but in all the new options of delivering your great content that needs to be reviewed to see if it’s appropriate for your audiences.
What we can learn from kids going back to school
My grandkids went back to school last month, and after having a very active summer, I asked them if they were looking forward to going back to school. They both agreed that they were, and when I asked why, some of the answers surprised me.
Social Media For Manufacturers
Rachel Kerstetter, PR Engineer Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients' industries wonder if social media is worth their time, and we typically say yes. Social media is a broad and sometimes intimidating...
What Are You Doing With All Those Email Leads You’re Getting?
We all have a list of customers' emails in some assemblage of order. What are you doing with them? Let's not assume just because someone is currently buying from you that they will continue to do so. You need to continue to reinforce why they should do business with...
Manufacturers: What Are You Doing to Maximize Your Brand?
With all the content marketing and social media options that are out there, where does a manufacturer start to ensure their brand gets noticed? What are you doing to build both your brand and your social media strategy?
Dallas
Dallas Insider's Guide Welcome to Big D — Dallas, Texas! They say everything is bigger in Texas. And that includes the fun. To help you with that, we’ve put together the Sonnhalter Insider’s Guide to Dallas. It’s our way of cutting through the clutter to let you know...
Boston
Boston Insider's Guide The city of Boston (pronounced “Baahhs-ton” by Bostonians) has plenty to offer in terms of food and fun. But where do you begin? That’s where the Sonnhalter Insider’s Guide to Boston comes in. It’s our way of helping you cut through the clutter...
IMTS 2014 Stats and Highlights
Rachel Kerstetter, PR Engineer The 30th edition of IMTS (The International Manufacturing Technology Show) 2014 was the fourth largest IMTS in history and the largest six-day show ever with registration of 114,147 representing 112 countries. [Read the Press Release...