Email Marketing – Is this the best way to reach the professional tradesman?
With all the marketing trends and new things over the last several years, email still seems to be the “workhorse” for most people’s marketing efforts. Recent research from Gigaom reports that over 75% of smart phone users check their emails on their phones. What I find remarkable, if you look at the chart below, 5 years ago paid search, SEO and digital ads would have been at the top of the list. Oh, how the more things change the more they remain the same.
Manufacturers: Do You Have a Responsive Website? You Should.
How many times have you seen an ad or read an article with a link that when you clicked on it, it went to a page that was designed to be read on a full size screen? Chances are you didn’t go any farther and clicked out of it.
An Interview with Habitat for Humanity Executive Director, John Habat
Right now we’re in the middle of our annual Tool Drive supporting the Greater Cleveland Habitat for Humanity. Since our efforts started in 2010, we’ve found amazing support from our clients, partners, friends and community members. We talked with John Habat, executive...
B-to-B Marketing: Is There Room for Humor?
Everyone knows that B-to-B marketing is serious stuff. Maybe sometimes too serious! We need to write white papers and do microsites that talk about all the features and benefits. All good and necessary stuff, but is it memorable to a prospect looking at your brand? Now I agree that not all things may be appropriate for a humorous take, but most are and there are plenty of companies reaching out and taking the leap.
Are You Having Success With the Likes of Amazon Supply?
It’s been two years now that Amazon decided to get into the industrial space and compete with the traditional brick and mortar stores. Google shopping even jumped in for a while (though they recently discontinued their pilot program). I’ve written a few posts over the last couple of years asking you, the manufacturer, if you’ve jumped on the band wagon. For those that have, I’d be interested in what kind of results (sales) that you’re getting from this channel?
Host a Successful Manufacturing Day Event
By Rachel Kerstetter, PR Engineer What are you doing October 3rd? I hope your answer is hosting (or attending) a Manufacturing Day (MFG Day) event. Not sure what MFG Day is? Here’s the short answer: MFG Day, started in 2012, addresses common misconceptions about...
Do’s and Don’ts of Content Marketing
So everyone knows what content marketing is. But do we know how to get the best results out of it? I know I’ve been doing this for over three years now and have hardly touched the potential of what is available. I’ve been to webinars, seminars and summits on the subject and continue to learn new ways to capitalize on Content Marketing.
Do You Repurpose Your Content?
Repurposing is taking an existing piece of content and communicating your ideas in different ways using different media (i.e. SlideShare, infographic, podcasts) to deliver the same message from several different angles. Not all content should be repurposed though. You should stick to your core message that’s not time sensitive.
Are You Asking Contractors for Feedback?
Consistent contractor feedback is a key in establishing a long-term partnership. Let’s face it, we all have competition and contractors have choices. I think we’re missing opportunities to cement relationships and differentiate our brands. When was the last time you talked to a contractor that didn’t have an opinion?
Content Marketing: What Are Your Competitors Doing?
We hear a lot today about content marketing and how we all need to start producing more meaningful content to share. I’m OK with that, but most of us have the cart before the horse. Instead of starting to develop content, we first do a content strategy. Lots of us do this by taking a look internally to see what content might already exist and identify topics and resources for future development.