How Are You Utilizing Training?
I don’t think any manufacturer out there would argue the importance of training. What manufacturer wouldn’t want to ensure their customers are trained properly on how to use their products or informed on their latest product offerings. Plus, training offers manufacturers a way to further differentiate themselves from competitors as well as continue to build their brand with their customers
Fabtech Expo Recap
Rachel Kerstetter, PR Engineer, Sonnhalter I had the opportunity to attend the Fabtech Expo in Atlanta last week. It was my second year at the show and I am continually impressed by the immensity of this industry. The expo brought together more than 27,000 attendees...
Manufacturers: Contractors are expecting more from you. Are you delivering?
Progressive contractors, I believe, are changing the way they are interacting with their manufacturers. When I ran across this research recently, it verified in my mind that it holds true. I only wish the Electrical and Plumbing markets would do similar research.
Is Listening a Lost Art?
Did you know that we spend 25 percent of our waking hours listening? Are we making the most out of it, and what’s more important, what are we missing?
Tradesmen: Trade forums can help answer your questions
Have you ever had a question that you didn’t have the answer to, and wanted to ask a person in the same occupational trade as you?
STAFDA Show Recap
I just returned from the STAFDA show which was held in Charlotte, NC. It was the biggest one in some years. The show, for the most part, was upbeat, and the economic forecast for the next few years looks promising for the construction market.
Email Lists: What are you doing to grow yours?
There are so many sources for gathering data from trade shows, PR and leads from advertising. We need to formulate a plan to separate them by market, industry or other criteria so specific targeted messages can be sent with a strong call to action.
From MAGNET: Sauder Woodworking and MAGNET Find A Way To Innovation
Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). MAGNET’s mission is to support, educate and champion manufacturing in Ohio with the goal of transforming the region’s economy into a powerful, global...
Manufacturers: How’s your 2014 shaping up?
If you listen to the media, we all should be fat, dumb and happy since business is just rolling in and we can’t handle it. I know housing starts are at an all time high since 2008, road and bridge contracts are now being released, automotive production in this country is setting records and most industrial indicators for manufacturing are on an upward trend.
What’s stopping you from developing a content marketing strategy?
So what’s holding you back from writing down your content strategy? My guess is you’re not sure where to start. You know that the document doesn’t have to be complicated. It needs to cover some basic points for you and your team to focus on when creating content. It’s also good to share with the rest of the team so everyone is on the same page.