Customer Service: How Are You Handling Unhappy People?
Customer service departments are usually the place where traditional issues are handled. But when it comes to social media, most don’t know how to find complaints and have a process of responding in a timely manner.
Is Trust Part of Your Long-Term Marketing Strategy?
In today’s world, trust is a more important marketing asset than the product or service you’re trying to sell. Think about that for a minute. Would you buy something off of someone you don’t trust? Chances are, the answer is no.
Do you Participate in LinkedIn Groups? Why not?
LinkedIn certainly is the most popular social site for professionals with over 347 million people participating. Certainly there must be someone in that mix you’d like to talk to. It’s a great resource for product and industry knowledge, especially if you identify, join and participate in groups that share your same interests.
Why Distribution Needs to Charge for Their Expertise
Distributors in general are their own worst enemies when it comes to the value they bring to the table and charging customers for it. As their customers are asking for more and are willing to pay less, the distributor’s margins are being reduced and they don’t know how to change the momentum.
How Many Ways Are You Using Content to Reach Tradesmen?
We all want to get our message in front of contractors. In order to get more out of your content, you need to tie it to your strategy.
Do Less, But Do It Better
I don’t know why folks think that more is better. Better than what? Why do you have to focus on the latest and greatest new thing that comes out? From a marketing perspective, I think we’d be better off if we focus on some key initiatives and do them extremely well.
Are You Making the Most of Your Content Curation?
One of the biggest challenges we all face is getting more out of our marketing budgets. Most of us, when thinking of developing content, think of it as a new task that we have to start with a clean sheet of paper.
Lead Nurturing: What Industrial Marketers Need to Know
Industrial marketers who are targeting design engineers need to practice the virtue of patience when communicating with them. I know Sales wants low hanging fruit to sell now, and the C suite is looking for results sooner than later.
What are you doing to keep good employees?
We’re in a service business, and I always say our assets walk up and down the stairs every day. The key to any good company is great people. This is especially true in smaller companies where every “body “needs to be the right person.
What’s the Future of Small Independent Industrial Distributors?
Long before Grainger, Fastenal, Home Depot and the thing they call the Internet, the local industrial distributor was the backbone to local manufacturers and businesses. My, how things have changed over the past several decades.