Why is Having a Consistent Brand Identity Important for Social Media?

Brand identity refers to different characteristics such as a brands story, personality, communication style and visual identity like logo choice, color pallet, imagery and typography. These visual elements, among many others, are used to curate how a brand is...

San Diego

San Diego Insider's Guide Welcome to San Diego— also known as America’s Finest City! Here you’ll find the finest weather...the finest beaches...and the finest whatever else you’re looking for. We asked some of our San Diego friends for their recommendations on where...

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San Antonio

San Antonio Insiders Guide The city of San Antoni—Remember the Alamo! But don’t forget about everything else there is to see and do in San Antonio. The old mission/fortress in the center of town is the most visited site in Texas, but it’s not the only destination...

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Phoenix

Phoenix Insider's Guide The city of Phoenix—cultural center of the Valley of the Sun and well known for its “dry” heat. Incorporated as a city in 1881 when a few chuck wagons could still be found, today, food has taken a more permanent role. Phoenix has plenty to...

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New York City

New York City Insider's Guide Welcome to New York, New York (the city so nice they named it twice). Here in the Big Apple, you’ll find the biggest and best of everything. The catch is, there’s so much of everything, where do you start? Well, your friends at Sonnhalter...

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San Francisco

San Francisco Insider's Guide Welcome to San Francisco—the City by the Bay! S.F.O., cable cars, hilly streets and beautiful vistas—a great place to live— an even greater place to live it up. To help you find some of the city’s finest in dining and entertainment, we’ve...

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What is a creative brief?

Do you use a creative brief to guide your marketing plan? In the most recent Marketing Minute video from Sonnhalter, Matt explains what this useful marketing tool is and the 11 elements that Sonnhalter's creative briefs include. [youtube...

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