Comprehensive List of Nation’s Vocational Education Programs now Available
One issue that concerns all of us who are selling to the professional tradesman is that there is and will be a shortage of qualified tradesman in the future as the 50 plus segment of the market is on the verge of retirement.
Seven Mistakes to Avoid in your Content Strategy
Every construction company with an online presence feels the pressure to create consistent, high-quality content. When done properly, it represents a great way to generate site traffic, build brand awareness and demonstrate your expertise to the world. Every blog post, article and other piece of content you generate is an opportunity to plant seeds that could eventually blossom into a steady stream of viable leads. Are you doing it right? Here are the seven mistakes to avoid in your content strategy.
Sonnhalter Adds Nook Industries as New Client
Cleveland – October 2015 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Nook Industries as one of its newest clients. Located in Cleveland, Nook Industries is a leading innovator...
Think Outside (Your) Box
Ask yourself and a few other people in your organization to name your top-selling product. If anyone answers with a product number, you’re doing it wrong. Don’t think like your catalog or even your current customers. Think like the customer you don’t have yet.
Does Your Lead Nurturing Deliver Strong Results?
Over 50% of U.S. B-to-B marketers said nurturing programs outperformed their counterparts from 10-30%. These leads outperformed others in moving through the sales funnel, and respondents reported a 10-30% increase in sales opportunities.
Does Your Company Have the Patience for Content Marketing?
We live in a society that expects immediate gratification. This spills over into our business lives, and companies expect an immediate ROI on almost everything today – Content Marketing is no exception.
Reaching Professional Tradesman: Why Content Marketing Works When Advertising Might Not
Contractors and professional tradesman often don’t have time to read the latest trade publication or look at the magazines’ website on a regular basis and might miss your message. Chances are, unless you only make one product, their interest at any given time may be on another product.
How to Get More out of your B-to-B Strategies to Reach the Professional Tradesman
When developing content manufacturers may be concentrating on the wrong types making the results less that desirable. Many focus on product brochures and slide presentations as they are easily available.
5 Best Practices for Testimonials
I have found that there’s no better way to position yourself as a credible source than by having a third party sing your praises. Most companies, if pleased with what you did or supplied, would be happy to not only give you a recommendation, but in some cases, a testimonial.
Online News and the Press Release
I’ve been reading the book, “Trust Me, I’m Lying: Confessions of a Media Manipulator,” by Ryan Holiday at the recommendation of a colleague. It’s full of interesting, and damning, tidbits of information about today’s online publishing world.