Learn My Name!
There’s a woman that I know from a local professional organization. We’ve been “formally” introduced multiple times. After the first time we met, I knew her name, her face, we traded cards and connected on LinkedIn.
Manufacturers – What is your Biggest Concern?
I guess it would be getting new customers and keeping existing ones. An effective customer experience starts with understanding your customer and then delivering good, meaningful content to them. The more positive the experience, the better the sales or so it would seem. This could be a challenge in today’s market where sales have turned from relationship-based to transactional-type sales.
Super Bowl 50 Commercial Review
It’s not late, I promise. Yes, I know the Super Bowl was well over a month ago. So what’s the point of reviewing the commercials now? Well that’s pretty much my point.
What’s the Future of the Independent Distributor?
I’ve addressed this issue in the past and as time goes on but I’m afraid the independent distributor may be following the way of the corner hardware store. Distributors need to step it up a notch!Long before Grainger, Fastenal, Home Depot and the thing they call the Internet, the local industrial distributor was the backbone to local manufacturers and businesses
Sonnhalter Adds Mortar Net Solutions as New Client
Cleveland – March 2016 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Mortar Net Solutions as one of its newest clients. Located in Burns Harbor, Ind., Mortar Net Solutions is a...
How to Help Your Sales Team Quote with Clear Guidelines
This post originally appeared on INSIGHT2PROFIT.com Does this sound familiar? A new customer promised they would place a $30,000 order, but only at an average price per unit of $0.16. The sales rep ran the requested price through their internal process, and because...
If Your Company Could Speak, What Would It Say?
Today, we have a guest post from Jeff Guritza on the importance of brand identity. The market wants to know: who are you and what does your business stand for? Said differently, what is your brand promise, and how is your business perceived in the marketplace?
Over 21,000 Industry Recognized Skill Credentials Issued by NIMS in 2015
By Miles Free of PMPA. This post originally appeared on pmpaspeakingofprecision.com and is reposted with permission. 21,420 to be exact. This is a 20% increase in the number of credentials issued in the United States from 2014. It is a great start toward the 100,000...
Want to Drive Traffic to Your Booth at a Trade Show?
Digital Display Advertising is one way to drive traffic to your booth at a trade show. Depending on the size and location of the trade show you’re exhibiting at, the venue may offer this option. A client of ours recently took advantage of this opportunity at the Las Vegas Convention Center.
Passion Isn’t the Problem
By Chris Ilcin, Account Superintendent, Sonnhalter I recently listened to a report on NPR about how big companies are analyzing their social media followers to make sure they’re “passionate” enough. It’s not enough for these brands anymore to just rack up followers;...