Manufacturers: When’s the last time you looked at your Value Proposition?
Have you given contractors clarity and conviction as to who you are? Sometimes manufacturers focus all their efforts on products and not enough time on developing their value proposition. Others take for granted that everyone knows who we are and what we do.
Improve Your Communication with Calls to Action
When you think about a Call to Action (CTA), what comes to mind? Perhaps a print or banner ad that says “Click Here”? Or a TV commercial urging you to “Call Now”?
Manufacturers: Is Social Media Working for you in Reaching Contractors?
Social media has been around long enough that by now you should have an idea of whether or not it’s working for you. Is it? Do you really know? Do you really care?
Sustainable Pricing Starts with Your Sales Force
Achieving significant pricing gains can feel like a long, hard-fought battle. This makes it all the more satisfying when the numbers start to roll in, validating your efforts and proving without a doubt that profitability is attainable.
Content Marketing Helps Drive Business Results
I think we all can agree that content marketing is playing a vital role in everyone’s overall marketing plan. Everyone wants lead generation and engagement, and to get both, you have to give them good content.
Another Reason to Use Emails to Reach Contractors: Acquisition and Retention
B to B trends tend to follow retail ones and here’s one more. I’ve been a big proponent of using emails as the best way to reach the professional contractors and tradesman and here are further reasons to consider this tactic.
6 CRM Best Practices
Today we have a guest post from Russ Hill, Founder and CEO of Ultimate Lead Systems. With a couple of decades of experience helping companies with their B2B sales lead management and CRM programs, 6 Best Practices have revealed themselves that I would like to share....
SlideShare is Probably the Most Overlooked Social Media Tool to Reach Contractors
Close to 70 million visitors a month, five times more traffic from business owners than Twitter,Facebook, YouTube and LinkedIn,Why should you consider using it? Contractors like visuals and are wanting to learn more of how or why to do things a certain way.
Are Your Sales and Marketing Teams Working Together to Reach the Professional Tradesman?
It may be time to reflect on ways we can do better moving forward to better identify ways to reach contractors and professional tradesman . I have found one of the biggest issues and one of the easiest ones to correct is communications between sales and marketing.
Anyone Can Write a Press Release
By Rachel Kerstetter, PR Architect, Sonnhalter Given the appropriate details, anyone can write a press release, however, not everyone should write a press release. Too often when companies try to DIY their press releases rather than have a public relations...