Outside-the-Box Solutions for Workforce Development
By Chris Ilcin, Account Superintendent, Sonnhalter “Train your people well enough so they can leave. Treat them well enough so that they don’t want to.” -Richard Branson A column I just read brought that quote to mind. Jack Schron, the President of Jergens recently...
Sonnhalter’s Rachel Kerstetter Awarded “Rising Star Award” by Greater Cleveland Public Relations Society of America Chapter
CLEVELAND – December 2016 – Rachel Kerstetter, public relations architect at Sonnhalter, was honored with the inaugural “Rising Star Award” at this year’s annual Cleveland Rocks Awards, presented by the Public Relations Society of America’s (PRSA) Greater Cleveland...
Take the Interview
By Rachel Kerstetter, PR Architect, Sonnhalter It’s time when we start thinking about New Year’s Resolutions. Which means we’re making plans to improve ourselves over the coming year, as well as improve our marketing efforts. Here’s a PR resolution for your...
Avoiding Scams in Distribution
With 28 years of distribution industry experience, Frank Hurttle has seen more than a few fads and trends come and go. As a consultant with River Heights Consulting, he works with various distributor channels with a lot of different needs and challenges. But he’s seen...
Ohio State center will help regional manufacturing companies grow
At The Ohio State University, a coalition of Federal, State, local and private interests are investing in the future of manufacturing. The new Center for Design and Manufacturing will bring together educators, innovators and manufacturers to identify and execute...
3 Insights to Make Your Manufacturing CRM More Effective
This is a guest post from Russ Hill, Founder of Ultimate Lead Systems. CRM programs come with big promise. The value proposition reminds me of the film the “Wizard of Oz.” Dorothy sets out with her allies to meet “the Great and Powerful” Wizard, who will surely...
Today we’re talking with Alan Sipe to get some insights about selling in the Industrial/Commercial fields, especially to distributors and the big box chains. Alan is President of Toolbox Sales and Consulting and has over 40 years of experience including Sr. VP of...
Thankful for You
As the Thanksgiving weekend approaches, we’d like to say thanks to you. We have had the good fortune over the years to work with so many great friends and clients. You enrich our lives and make our work enjoyable. We’re running in several different directions all the...
Make Sure Your B2B Communication is Still Human
By Rachel Kerstetter, PR Architect, Sonnhalter When it comes to B2B communication, sometimes we get a little too caught up in the 2 Bs (business and business) that we forget about the Hs, Humans. Your organization is made up of human beings and the businesses that...
Sonnhalter Announces Marketing Minute Video Series
Video series offers quick, easy-to-understand marketing advice on a variety of industry topics. CLEVELAND – November 2016 – Sonnhalter, a marketing communications firm to the professional tradesman in the construction, industrial and MRO markets, announced the release...