Booth Ideas to Drive Traffic at Trade Shows

As more trade shows approach, many companies find themselves asking the same question, “How can we stand out and drive more traffic to our booth?” With crowded show floors and countless exhibitors competing for attention, creating an engaging booth experience is more...
Honoring the Hands That Build: National Tradesmen Day

Honoring the Hands That Build: National Tradesmen Day

Every wire run, every HVAC system installed, every bolt tightened—it all adds up to the world we live in. And behind every one of those essential tasks is a tradesperson. On National Tradesmen Day, we pause to recognize the skilled professionals who make modern life...

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Give Your Customers What They Need, Not Just What They Want

Give Your Customers What They Need, Not Just What They Want

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.  While...

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My 2025 PR Internship at Sonnhalter

My 2025 PR Internship at Sonnhalter

By Taylor Morgan This summer I had the opportunity to intern with Sonnhalter as their public relations intern. To say the knowledge and experience I have gained over the course of this internship is invaluable would be an understatement. As a communications and...

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Trust the Process

Trust the Process

Following is a guest post from our friends over at Long & Short of It, masters of ideation, customer insights and market research. They like to say they “dig and find lots of data and then turn it into actionable insights.” Following is their guest post.  Why we...

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The Presence of Social Media Marketing in 2025

The Presence of Social Media Marketing in 2025

Photo by Tracy Le Blanc on Pexels.com Social media marketing focuses on using social media platforms to promote a brand, product, service or idea. In current times, social media coincides directly with a person’s everyday life, making it one of the best places for a...

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Day in the Life of a Sonnhalter Intern

Day in the Life of a Sonnhalter Intern

Photo by Julia M Cameron on Pexels.com By Taylor Morgan As Sonnhalter’s Summer 2025 PR intern, I am experiencing this internship in a different way than every intern before me. This past year, Sonnhalter closed the doors to their office space in Cleveland and went...

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