3 Ways PR Can Contribute to Your SEO Strategy
By Andrew Poulsen, PR Technician, Sonnhalter You can have the most beautiful website to ever exist, or have a smooth e-commerce system that buyers will love, but if they don’t find you, is it worth it? First and foremost, make sure you’ve got your site setup with SEO...
9 Tips for Using Public Relations to Further Your Message and Marketing
Public relations should be a part of any size company’s marketing plan. Effective communication with your current and prospective customers, industry trade publications, electronic media and the general public is not only essential to your company’s success, but a...
Updated Plumbing Market Overview Available
Information on plumbing market trends, key trade shows, industry associations, buying groups, training providers, top distributors, industry publications, blogs, online forums and more. At Sonnhalter we pride ourselves on working only in the B2T, or...
Industry Trade Association Addresses the Skills Gap Issue
Today’s guest blog post comes from Precision Machined Products Association (PMPA). More and more industry trade groups are organizing to address the skills gap, and PMPA has certainly been in the lead of that effort. Just last year they launched MFG, an online...
It’s as Much a Goal as a Game — The Annual “Big Game” Ad Review
By Chris Ilcin, Account Superintendent, Sonnhalter Hi Sports Blog Fans, time for the annual Sonnhalter Super Bowl, er I mean “Big Game” ad review. As with past years, it’s not on time or really about the ads, but rather the marketing lessons manufacturers can take...
Content is All About Repurposing
By Chris Ilcin Everyone (and especially marketing communications firms) creates an aura that content marketing is some huge, time consuming mystery. But the real secret is that it’s all about having a clear, consistent message and then placing the right part of that...
Meet the Craze Halfway
By Chris Ilcin, Account Superintendent, Sonnhalter A decade ago, you couldn’t change the channel without finding a new motorcycle build show. Five years ago, it was extreme eating challenges and local legendary greasy spoons. And today it seems like you can’t touch...
Happy Holidays!
The Sonnhalter team will be taking some time off over the holidays. We hope that you enjoy this holiday season and time with your family and friends! We'll see you in the New Year!
New Research Shows How Manufacturers are Using Content Marketing to Build Audiences
Guest post from Lisa Murton Beets, Research Director, Content Marketing Institute Are you delivering valuable, relevant, consistent content to your audience? If not, prepare to be ignored. There is just too much information available today, and only so much time in a...
LinkedIn: Not what you think it is
By Chris Ilcin, Account Superintendent, Sonnhalter LinkedIn gets a bad rap. Some describe it as “Facebook for Job Hunters” or worse. And part of that problem is real. Since its purchase by Microsoft, the platform has struggled with its identity and purpose. Is it a...