Why You Use Relationship Marketing When Trying to Reach Contractors
by Matt Sonnhalter, Vision Architect I’ve always been a big believer in relationship selling. After all, we usually buy stuff from people we know, like and trust. Agree? So why not take that to another step in the selling process by using the same principles to...
An Idea Worth Stealing
by Chris Ilcin, Account Superintendent Lowbrow Customs is a Cleveland-based maker of custom motorcycles and parts. They’ve made some innovative accessories and amazing builds, garnering a reputation that’s worldwide. But it’s what they’re doing in our hometown...
Ninth Annual Sonnhalter Tool Drive Raises $31,000 Worth of Donations for Habitat for Humanity
CLEVELAND – September 2018 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, partnered with Greater Cleveland Habitat for Humanity for a ninth year during its annual Sonnhalter Tool Drive,...
Today is National Tradesmen Day!
Where would we be without them? The unsung heroes of American Industry. At Sonnhalter, we know tradesmen well. They are the customers of the clients we serve. They’re construction workers and maintenance professionals. Electricians and plumbers. On the third Friday in...
I Rode My Motorcycle Across the United States to Visit America’s Manufacturers. Here’s What I Learned.
by Chris Ilcin, Account Superintendent As anyone concerned with problem-solving can attest, sometimes a different perspective can make a world of difference. That’s what makes this project from David Bohrer so amazing. A former White House photographer, he set out...
Attending IMTS in Chicago this week?
Are you in Chicago attending this month's IMTS trade show? If so, check out our exclusive Insider’s Guide to Chicago and use this guide to help you get around town during your free time. – Want to know where the locals like to eat and drink? We have the insider...
Is Selling to Professional Tradesmen Getting Easier?
By John Sonnhalter, Rainmaker Journeyman I don’t know if it’s getting easier, but it sure is different from years ago. Twenty to 30 years ago, salesmen needed to make cold calls, and the only way to communicate was through land lines, faxes, letters and direct...
Old or New: School is Back in Session
By Chris Ilcin, Account Superintendent There are still some hot days to get through, but Labor Day is fast approaching and most schools are back in session. So make sure you stop for busses, keep an eye out for kids and stop worrying about chasing the latest marketing...
Making the Most of a Trade Show Visit
The Precision Machined Products Association has a growing membership of machine shops, technical members and others involved in the precision manufacturing sector. One of the more innovative ways they communicate with current and potential members is through a regular...
8 Tips for Making Customer Service a Priority in your Marketing
Think customer service isn’t an integral part of your marketing? Ask yourself the following questions: What part of your company do existing customers deal with the most? Have you ever avoided a business because of a negative remark a friend made? If the answer to...