Pricing Challenge: Price Leaks
This post originally appeared on INSIGHT2PROFIT.com Welcome to INSIGHT2PROFIT’s 2019 Pricing Challenge! Each month we’ll discuss a common pricing challenge faced by businesses and provide some tips to help improve your profitability. First up, let’s talk about price...
Spring Clean Your Social Media
By Rosemarie Ascherl-Lenhard, PR Foreman Since the social media scene developed years ago, it’s become cluttered. There are accounts on all social platforms that sit, gathering dust for years. Do any of those accounts belong to you or your company? Thanks to Marie...
Incorporating Case Studies Into Your Marketing Plan
Join Matt Sonnhalter for a "Marketing Minute" and learn tips for incorporating case studies into your company's marketing plan. https://youtu.be/vHEEQgPuc_g To view other videos from Sonnhalter, visit our YouTube channel here and let us know if there's a B2T...
Updated Alternative Energy Market Overview Now Available
Information on the alternative energy market, from key trade shows and industry associations, to training providers, codes and standards, industry publications, online resources and more. At Sonnhalter, we pride ourselves on working only in the B2T, or...
Social Media: Does it Affect Marketing to the Professional Tradesman?
By Matt Sonnhalter, Vision Architect Are you trying to increase your exposure, traffic and leads? Are you trying to provide insights to contractors and generate leads? If so, social media should be part of your overall marketing program. Social media is a targeted way...
Blogs and Forums for the Professional Tradesman
There are around 505 million blogs in the world today and not all are created equal. So, how do you identify and communicate with the right blogs and forums to get in front of professional tradesmen? The first question to ask yourself is: are your products or services...
Sonnhalter and One Hour Heating & Air Conditioning Honored with Silver Davey Award for Integrated Campaign
Marketing communications firm and One Hour Heating & Air Conditioning received a Silver Davey Award in the business-to-business integrated campaign category. CLEVELAND – March 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the...
Should Your Company Start a Blog?
Join Matt Sonnhalter for a "Marketing Minute" and learn the pros and cons of starting a blog as part of your company's marketing strategy. https://www.youtube.com/watch?v=vhlFipdzA6w To view other videos from Sonnhalter, visit our YouTube channel here...
Are Independent Industrial Distributors Helping Amazon to Succeed?
By John Sonnhalter, Rainmaker Journeyman I read a recent survey in Industrial Distribution magazine that stated distributors’ biggest concern now is dealing with Amazon. Distributors and wholesalers overwhelmingly regard Amazon Business as their biggest threat,...
Sonnhalter Adds Weldcote as New Client
CLEVELAND – January 2019 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Weldcote as one of its newest clients. Weldcote was founded in 2006 by Bill Roland and John Pandorf, two...