Making the Most of Your Upcoming Webinar
by Matt Sonnhalter, Vision Architect As more companies are utilizing webinars as part of their overall marketing strategy, there are some critical steps to help maximize success. ON24 has some great resources on their website, including their step-by-step webinar best...
Towering Helix Marks the Spot for Amazon’s Proposed Corporate Headquarters in Virginia
By Matt Sonnhalter, Vision Architect, Sonnhalter Have you seen the renderings for Amazon’s headquarters in Virginia? I recently ran across an article on Building Design & Construction Magazine’s website from John Caulfield which outlined some of the key features...
5 Ways to Get Better Instagram Engagement
by Andrew Poulsen, Content Engineer, Sonnhalter In past blog posts, we’ve discussed some of the ways companies can hit the ground running with Instagram and make it a useful cog in their marketing machine. Now that you’ve set up an account, accumulated some followers...
Considerations When Marketing Disruptive Technologies in Construction and Manufacturing
by Michelle Laurey, guest blogger The construction and manufacturing industries are enormous engines driving any economy. For instance, in the U.S., the construction industry employs more than 7 million individuals and generates more than $1.3 trillion. On the other...
2021 Trade Shows — Virtual or Hybrid?
by Matt Sonnhalter, Vision Architect Virtual or Hybrid? It’s the question all the industry trade shows targeting the professional tradesman are facing for 2021. 2020 was a rough year for industry trade shows, with a good chunk of them cancelling or postponing their...
2021 State of Marketing to Engineers …Top 5 Key Findings
by Matt Sonnhalter, Vision Architect GlobalSpec recently released their latest annual "State of Marketing to Engineers" Report. In addition to measuring the usage and success of various marketing tactics, this year’s report also includes specific questions about the...
5 Business Growth Strategies Used By Top U.S. Companies …
by Jeff Pugel, CEO and founder, Ignition ...And How You Can Use Them To Grow Your Business No matter what your company's specific goals are, the ultimate aim is always to achieve sustainable growth. Whether you want to increase your total number of customers, annual...
A Picture Is Now Worth Far More Than A Thousand Words
by Rosemarie Ascherl-Lenhard, PR Foreman Images make everything better. It's no secret that we are immersed in the "Age of Visual" culture, with cameras in everyone's back pocket and with more than 2.5 billion camera phones in use, photos are becoming the "universal...
Marketing Minute: Preparing for a 2021 Without In-Person Events
While we wait for the return of trade shows and other in-person events, join Matt Sonnhalter for a Marketing Minute to learn about some of the ways your company can utilize the latest digital technology to effectively reach your customers, distributors and employees...
Happy Holidays from the Sonnhalter Team
Whether in Cleveland, or on the North Pole, 2020 was the year the world recognized just how much we need our professional tradespeople to keep the lights on, the water running and the reindeer fed. We’ve all experienced major changes to our way of life, but Sonnhalter...