by Rosemarie Ascherl-Lenhard, PR Foreman
By now most everyone knows that video is where it’s at. If you want to grab attention on social media, in your e-newsletter or in a press release–make sure it contains a video!
Video is a powerful communication tool that provides a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type. And, when it comes to social media marketing, video is a great way to engage with your audience.
But there are different types of video, some more appropriate and effective than others depending on what your marketing goals are. Joe Forte recently broke down the types of video in his recent post for Content Marketing Institute, “5 Types of Video to Add to Your Social Media Marketing.”
Live Video – Best for when your brand has a significant following, Facebook Live, YouTube Live, and other streaming services make it easy to connect with your audience. Livestreaming allows you to talk with your followers and are most effective for announcements, behind-the-scenes looks, and product information videos.
Tutorial Videos – Among the most frequently shared on social media, tutorial videos have mass appeal by relating to your products and services. Or, they can be broader topics that relate to your audience and industry. Tutorial videos need to be clear, educational and entertaining. They need to be long enough to show every step and short enough to be engaging.
Informational Videos – Informational videos can cover any topic. Build your content archive with videos on a variety of relevant topics. Make them unique, clever or insightful. When adding video to your social media, concentrate on content likely to be shared, something valuable to make it worth the viewer’s time.
Behind-the-Scenes Video – Behind-the-scenes videos are a great way to make your company and your team more personable by highlighting day-to-day operations, your offices, your manufacturing processes, and more. Designed to build trust and brand identity, this type of video really gives the opportunity to dig down into what makes a brand exceptional.
User-Generated Video – UGC is quickly becoming a fantastic and easier way to engage an audience. You can encourage your followers to create videos and ask them to incorporate your hashtags into the upload. User-generated content is a brilliant way to grow an audience because users are more inclined to share content they create. Viewing the user-generated content also is an excellent way to get a feel for your audience’s personalities and what they’re interested in.
Which type works the best for your brand? It’s a great idea to experiment with these and see which generates the most interest and engagement. Read the complete post for more information, examples and tips on producing each of these valuable types of video content.
Read more on the importance of video in marketing:
B2B Video is on the Rise: Are You Taking Advantage?
Are You Using Videos to Connect with the Professional Tradesman?