Common Industrial Marketing Challenges
by Emma Jones, guest blogger From populating email lists to leveraging automation, discover the most common industrial marketing challenges and how to overcome them. As the pandemic slowly recedes and the marketing world takes a breath of relief, the manufacturing...
Five Key Social Media Trends for 2022 – Part Five
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The final macro trend for 2022 is the customer care trend. The Customer Care Trend Social marketers rescue their brands from the customer...
Marketing Minute: Should Your Company Consider an Influencer Program?
Influencers are becoming increasingly popular among consumer brands, but have you thought about it for B2T (business-to-trades) companies? Join Matt Sonnhalter as he discusses the questions you should ask yourself before starting an influencer program. He outlines...
Five Key Social Media Trends for 2022 – Part Four
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The fourth macro trend for 2022 is the social commerce trend. The Social Commerce Trend Social becomes the heart of the post-pandemic...
Five Key Social Media Trends for 2022 – Part Three
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The third macro trend for 2022 is the ROI trend. The ROI Trend Social quietly matures out of the marketing department Respondents in our 2022...
Five Key Social Media Trends for 2022 – Part Two
By: Matt Sonnhalter, Vision Architect In this five-part series, we are taking a look at the 2022 social trends from Hootsuite. The second macro trend for 2022 is the social advertising trend. The Social Advertising Trend Marketers get creative as consumers wise up to...
Top Content Marketing Ideas for Manufacturing Companies
For many digital marketers, the ongoing pandemic acted as an accelerant for digitization. Most famously embraced by the World Economic Forum, this view holds that it didn’t disrupt per se; it pushed forward. Content marketers across industries, seeing increasingly...
Battle of Nostalgia vs The Future
By: Matt Sonnhalter, Vision Architect This year’s Super Bowl ads were dominated by “future” themed ads from the multiple crypto currency ones, the metaverse and what seemed like an electric vehicle ad during every commercial break! But my favorite commercials brought...
Kick-Start Your Career with Thousands of Vocational Program Options
By Kylie Stanley, PR Technician Sonnhalter has updated our vocational education database to connect tradespeople to thousands of programs that are available. With the ongoing concern about our nation’s skills gap, the option for choosing an education to pursue a...
Five Key Social Media Trends for 2022 – Part One
By: Matt Sonnhalter, Vision Architect I think we would all agree that social media is here to stay, and this recent stat confirms it: 77% of people surveyed for a joint report by Facebook and NYU’s Governance Lab indicated that the most important group they are part...