70,000 of My Closest Friends – Trade Show #2 IBS
By Matt Sonnhalter, Vision Architect The NAHB’s International Builders Show (IBS) which has coincided with KBIS since 2014…and this year, the National Hardware Show (https://www.nationalhardwareshow.com/ ) joined the party. This was a great move for them as the last...
Why You Should Be on TikTok
By Kylie Stanley, PR Technician Over time, we have seen many social media platforms rise and gain in popularity. TikTok has risen to be the third-largest social media platform out of the big five worldwide (Facebook, Instagram, TikTok, Snapchat and Twitter). TikTok is...
Be the Best
Each month, Alan Sipe, a contributing editor for Professional Distributor magazine, writes a sales skill article targeted to the independent business people who own and operate the various branded tool trucks you see parked at automotive repair shops everywhere. Grew...
Seven Trade Shows in 52 Days – Trade Show #1 WOC
By Matt Sonnhalter, Vision Architect The first quarter is always a busy time for trade shows and events for the trades and 2023 is no exception. Although I feel this might be the busiest one of my career, with me hitting seven shows over the course of 52 days. First...
Five Tips/Tricks for Shooting Videos
By: Kylie Stanley, PR Technician Videos are one piece of marketing content that is not going anywhere anytime soon. With TikTok and other social media platforms promoting the use of videos, it’s important to understand how to produce the best video. The advances in...
Changes for B2B Planned Budgets for 2023
By: Kylie Stanley, PR Technician As we enter 2023, marketers are wrapping up their budgets for 2023. In 2022, many marketing budgets had been cut or remained flat. In a recent study from Integrate and Demand Metric, they took a look at the broader marketing...
Sonnhalter Adds Wright as New Client
CLEVELAND – January 2023 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, announces Wright as one of its newest clients. Founded in 1927, Wright manufactures a complete line of more than 4,000...
Sonnhalter Wins PRSA Rocks Award
Sonnhalter wins a gold award in “Trade Media Relations” category on behalf of Franklin Electric. CLEVELAND – January 2023 – Sonnhalter, a communications firm marketing to the professional tradesman in the construction, industrial and MRO markets, received a gold award...
Happy Holidays from the Sonnhalter Team!
Season’s greetings, from the Sonnhalter team! We are grateful for another successful year, and we couldn’t have done it without our wonderful clients, business partners and friends like you. The Sonnhalter team will be taking some time off over the holidays from...
The Manufacturing Skills Gap: What Is It and How to Solve It?
By: Kylie Stanley, PR Technician Certainly, you are aware that we are in the midst of a manufacturing skills gap. Currently within the industry, manufacturing jobs remain empty and companies are unable to find workers who have the knowledge. Not to mention, the...