Manufacturers: 6 Tips On How to Hire Independent Reps
Many of the clients we represent go to market through independent reps, so I thought I’d have one of the leading ones give manufacturers some tips on how to hire one.
Bill Via, who is president of CSV Marketing, has been a long-time friend and represents some key lines in the Industrial /Construction markets. I’ve asked him to give his insight on how to hire a rep.
How to Engage the Professional Tradesmen on Twitter
I don’t know why people are afraid of Twitter. Most of the world suffers from ADD anyway and wants something short and to the point. Politicians use the 10 second sound bit all the time to grab our attention. Do you know why? Because it works! 10 seconds isn’t a lot of time so they give us one idea to think about.
Twitter is the ideal platform to state your case and engage your reader.
I recently interviewed Jack Keough, former Editor and Associate publisher of Industrial Distribution magazine. He’s given us some insight into the challenges both Distribution and Manufacturing face moving ahead in 2010.
Awareness of Twitter Has Exploded: Great Way to Reach the Professional Tradesmen
Contractors are busy people, and the 140-character message is just enough to peak their curiosity and have them click through to your message.
Twitter is one of the social media tools that can be used as a tool for your company’s social media marketing strategy to generate online traffic and a pipeline for new business leads. Over the past year, the leading traffic generator to my blog has been Twitter.
Georgia Foley, Executive Director of STAFDA, shares what’s happening in the industry and what STAFDA is doing about it.
White Paper: Overview of the Electrical Market
Sonnhalter is deeply involved with the professional tradesmen. We recently completed an overview of the Electrical market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010.
Highlights include interviews with editors of the top two trade publications. Also included are association and buying group contacts, trade shows/meetings, industry trends and media implications.
Want to Find Out if Professional Tradesmen are Active with Social Media?
If you’re reading this blog, then it would be safe to say that you aren’t asking the “why” or “should” we be using social media. What you’re looking for are ways to answer the “where” and “how.”
Companies should follow, not lead their customers in the social media arena. I read a post recently from Jay Baer, one of social media’s thought leaders, Four Ways to Find Out if Your Customers are Active with Social Media, and I thought I’d share some of the highlights:
Podcast: Industry Interview with Jim Lucy-Electrical Market
I recently interviewed Jim Lucy, the Chief Editor of Electrical Wholesaling magazine on the state of the industry. Jim has been with Electrical Wholesaling for 28 years and has a good pulse on what’s happening in the industry. You can listen to the entire interview here.
Jack Keough, former Editor and Associate Publisher of Industrial Distribution Magazine gives us his outlook on 2010 from both the distributor and manufacturing view and where he thinks things are heading. Listen to the Podcast: [audio...
Jim Lucy, Chief Editor of Electrical Wholesaling Magazine gives us a sneak peek at their top 200 Distributors and shares his thoughts on the industry as a whole and where opportunities lie. Listen to the Podcast: [audio...