Pros and Cons of Starting a Blog

Blogs can be a very important part of your social media strategy. I use it as the hub of all other activity and get more hits to it than our website. If you’re thinking about doing a blog, here are a few things to consider first.

Starting a blog is a great way to show the world your unique identity. Even an “amateur” blog can let customers, friends, and coworkers know you are serious about establishing yourself online.

Pro – It’s Free! From Blogger to WordPress to TypePad to Tumblr, there are dozens of sites out there that will let you start a free blog. Just sign up for an account and get started setting up the style and layout just how you’d like it. Many even offer design templates to help you get started.

Con – Time Consuming. Once you’re signed up, the empty space of your blog can be intimidating, especially compared to bloggers who have years of experience and tens of thousands of posts. You are faced with the task of filling up a digital journal with an unlimited number of pages and an unlimited number of readers. This can be very time consuming.

 Pro – Unlimited possibilities. Blogging is a great way to share your professional knowledge, but your blog need not pertain to just your work life. Infusing your personality can be a great way to connect with your audience on a more human level.

 Con – But would anyone read it? You have to give the world a reason to read your blog – they won’t come flocking to you. Letting friends and family know is a great way to get started, but ultimately you need to build your audience through dynamic, interesting content targeted at a niche subject. The Internet is a big place with a lot of competition.

Pro – Establish your Brand. Whether you’re a CEO or a student, you owe it to yourself to create and incubate an online identity for yourself or your company. 45% of employers will conduct an online search to screen potential employers – do you control what they will see?

Con –Watch what you blog. There may not be any official standards to what you can and can’t blog, but you have to live with everything you post, for better or for worse.

 Pro – Squash Rumors. Not everyone has crazed fans that start outrageous rumors. Everyday people can find themselves a victim of spamdexing, a phenomenon where your name is repeatedly used on unscrupulous websites simply to generate unique traffic. Your web identity gives people a detailed picture of whom you are, so keep what is said about you under your control.

 Pro – Establish Thought Leadership and Build Relationships. A blog allows you to become an expert in your industry. It is a great opportunity to share your knowledge, tips and tricks in the industry. Share valuable information and people will turn to you when they have a problem or question. A blog is another great resource to be able to listen to your audience.

Don’t be put off by a blog as it’s a powewful tool, but don’t be fooled as it does take a time commitment.

If you liked this post, here are others that might interest you.

6 Tips to Make Your Blog More Successful in Reaching the Professional Tradesman.

Social Media: How Manufacturers Can Make the Most out of it.

Social Media: Catching on in the B-to-B Markets.

80% of Visitors to Your Blog are First Timers!

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0 Comments. Leave a comment

  1. Brian Bearden

    John,

    Your last sentence says it all. “Don’t be put off by a blog as it’s a powerful tool, but don’t be fooled as it does take a time commitment.” What I see happening a lot is an industrial company will make the commitment to have a blog, get everything set up and then after a couple of posts, the time between posts gets longer and soon I and others loose interest because the blog is not kept up to date. I recommend to my clients that they come with an editorial calendar. Just like the industrial magazines have. This helps them stay on track with what they want to cover in their blog. It also gets more contributors with in the company. More and more people are turning to blogs for their information.

  2. Pingback: Have You Started a Company Blog? Maybe You Should. «

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