How to Find Tradesmen on Twitter
Twitter is one of the most useful social media tools we use to drive traffic. For it to be effective, you first need to determine key words and phrases that fit into your space.
Adding Social Icons Helps Drive E-mail Marketing Campaigns
A recent study by GetResponse showed that e-mail messages that included social sharing options generated 30% higher click-through rates than e-mails without a social option.
50 Power Twitter Tips to Help B-to-B Marketers
Twitter is often one of the most misunderstood and underutilized social media tools. I use it all the time and its one of the best lead generators for my blog. Chris Brogan, one of the industry’s gurus, has put together a list of tips that I thought would be useful so here they are:
Podcast: Industry Interview with Georgia Foley-STAFDA Market
I recently had the chance to catch up with Georgia Foley, Executive Director of STAFDA, to get her read on what’s happening in their industry and what STAFDA is doing about it. You can hear the entire interview here.
Social Media Catching On In The B-to-B Markets
B-to-B marketers are slowly catching up with the rest of the world regarding social media. They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders, according to a new report from eMarketer.com.
Hispanic Contractors: What Are You Doing to Reach Them Online?
Although this market segment is rated low, currently the projections for the next 5 years shows exceptional growth. According to a study by eMarketer, 70% of Hispanic population will be online by 2014.
Online Video Marketing: A Great Way to Educate Professional Tradesmen
Sometimes you’re better off using video to get your point across. It lets you demo your product and even have customer testimonials telling their peer groups how good your product is. Video works! This may not be a surprise to some of you, but are you taking advantages of those videos by doing video marketing?
White Paper: Overview of the HVAC Market
Our agency is deeply involved with the professional tradesmen. We recently completed an overview of the HVAC market. The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. Highlights include interviews with editors of the top two trade publications. Also included are association and buying group contacts, trade show/meetings, industry trends and media publications.
Social Media Marketing Continues to Grow: Great Way to Reach the Professional Tradesmen
Social media continues to grow to no one’s surprise, and both B-to-B and B-to-C are utilizing this medium at a higher rate than ever before. Different industries are adopting social at different rates and many haven’t positioned it as one of their top priorities to reach their customers.
LinkedIn Webinar: Best Practices to Get the Most out of this Networking Tool
The LinkedIn Webinar shows the ins and outs of LinkedIn for businesses. The Webinar shows manufacturers and marketers how to harness the power of this social media tool by teaching how to grow contacts, join groups and use it to promote your thought leadership and ultimately generate leads. If you are in sales, customer service or general management, LinkedIn knowledge is a must in the toolbox of business tools.