Bolster Your Social Media Presence By Using Email Marketing

For those of you who follow me on a regular basis, you know that I don’t preach that social media will be the “holy grail” of marketing. It’s just one more marketing tool in your tool box.

For those of you who are using social, hopefully you are combining it with traditional things like email marketing to drive people to your social sites. I recently read an article in, and in an April survey by eROI, an interactive and email marketing agency found that two-thirds were doing just that. A similar study done in June of this year by StrongMail, a provider of mail and social media solutions, put the number at 71% worldwide.

Objectives for Integrating Email and Social Media, Jun 2010 (% of business executives worldwide)

That’s good news. The vast majority is focusing on the basics, Facebook, Twitter and LinkedIn. They were also using the share button 63% to encourage people to share. In the ROI study, over 90% were utilizing Facebook as their favorite.

Social Media Sites/Tools Integrated into Email Campaigns, Apr 2010 (% of US marketers)

So what are you doing to harness the power of combining social media with traditional email marketing?


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  1. Kimmo Linkama

    Judging by the numbers and the dominance of Facebook, it seems these studies included both B2C and B2B execs. I’d venture a guess that B2C predominates – my experience says much fewer B2Bs have a Facebook presence. Or is it so?

    Have you any guesstimate as to what the adoption rate among B2Bs is in general?

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