6 Tips When Talking to the Media
Your knowledge about your business, your niche and your industry is a great asset to your company and that knowledge is often sought after by industry media. Interaction with the media benefits both parties. A reporter gains depth and substance to the piece they are working on and you and your company gain priceless publicity.
Bob Mader, Editor-in-chief of Contractor magazine, shares his thoughts on advances in water conservation technologies and what is on the horizon for all of us on water conservation and recycling.
Social Media: It’s Better to Give Than to Receive
We’ve all heard of this saying and most people at least try to follow that advice. In the social media world, this mantra is the rule not the exception. Many who jump into social media think of it as just another marketing tool and start SELLING right off the bat and can’t figure out why they aren’t getting anywhere.
Reps vs. Factory Direct: The Debate Continues…
The current economic conditions have Managers looking for marketing options that they may have not considered in the past. The decision whether to use a direct sales force or an independent rep so often is one based primarily on control and not necessarily effectiveness
Using Social Media to Market an Event
When doing an event ,from a press conference to an open house or a new product launch, are you using social media to capitalize on it? Social is an inexpensive and cost-effective way to enhance the buzz around what you’re doing. I’m not suggesting that social replace traditional methods, instead use social to enhance them.
Bolster Your Social Media Presence By Using Email Marketing
For those of you who follow me on a regular basis, you know that I don’t preach that social media will be the “holy grail” of marketing. It’s just one more marketing tool in your tool box. For those of you who are using social, hopefully you are combining it with traditional things like email marketing to drive people to your social sites.
New Product Launches: Don’t Overlook Your Distributor Partners
Many manufacturers are so focused on the features and benefits of their new product that they sometimes forget about educating and motivating their distributors to insure a successful launch. Distribution is a key link in the launch, and if your distribution isn’t on board or even understands what or where this product fits into your overall strategy, it’s going to be hard for them to sell.
How is Social Media Impacting Your Brand
I’m sure management has been asking the 64 million dollar question: How is social media helping our Business? As marketers, we need to define those base line objectives to get answers to these kinds of questions. More importantly, is Facebook getting us more action or is it YouTube? If we know where our successes are, then we can spend more time cultivating them.
Generate Qualified Leads Using LinkedIn Answers
I recently read a post by Jason Falls, How to Make LinkedIn Answers part of your Routine, that showed me yet another way to generate both thought leadership and leads. Under the “More” button at the top of your home page is where you’ll find the Answers tab. There are several industry categories you can choose to follow. Since I use Google Reader, I subscribed to the appropriate categories and had them sent to my reader via an RSS feed. I also created a folder called LinkedIn Answers.
Habitat for Humanity: Tool Drive
Since our major focus is on manufacturers who make things for contractors, we thought it would be a good idea to help support our local chapter of Habitat for Humanity, so we’re having a tool drive in the month of August to try to raise money, and more importantly, tools (both new and used) to help in their building efforts, as well as to support them through their retail stores.