Trade Shows: Are They Worth It?
Most of our clients have trade show schedules and are reluctant to give them up. The costs for most shows are in the tens of thousands per show which doesn’t include your sales people time.
White Paper: Trends in Mobile Media
It seems like these days that everything is moving as fast as a digital download. Information is at your fingertips with smartphones getting more and more popular and with access to everything you could possibly want to know in the palm of your hand.
Identify Website Users: Capture More Sales Opportunities
More than 95% of visitors to B2B websites leave sites without requesting additional information according to recent research. Visitors may click links to “Find a Distributor” or download a document without you knowing who they are. And if they arrived at your site via a “pay-per-click” banner ad, wouldn’t you like to know who they are?
QR Codes: Are Manufacturers Missing an Opportunity? Part 2
Yesterday Aylie Fifer from Sonnhalter gave us an overview of what QR codes were and how they can be used. Today she’ll talk about the differences between Microsoft tags and Traditional QR codes.
QR Codes: Are Manufacturers Missing an Opportunity? Part 1
B-to-B Marketers need to take advantage of every marketing tool especially if your target market is the professional tradesman. Most of these folks are on the move and depend on their cell phone not only to stay in touch, but to get valuable info that will help them do their job. One tool for mobile smart phones that probably is overlooked are QR codes.
Free Online Training Webinar: Learn How You Can Launch a Course in Under a Week
Are you looking for a repeatable way to provide training to your customers so your sales people can focus on selling? Explore options for online training, best practices, what not to do and how you can launch a course in under a week.
Are You Marketing to the Construction Industry?
If you are there’s a new association that started in 2009 (good timing isn’t it) that deals with the construction industry and best practices to market to them. It’s called Construction Marketing Association (CMA) and they are out of Chicago. I’ve joined it as I think it’s important for those of us that play in this market can get together with their peers and look at what’s working and what’s not.
STAFDA 2010 – Manufacturers and Distributors More Upbeat
I just returned from the 34th Annual Specialty Tools and Fasteners Distributors Association (STAFDA) convention and trade show. Attendance was up and so were the spirits of all who attended. Georgia Foley and the team once again put on a great event.
2010 Industrial Marketing Trends: How Do You Stack Up?
GlobalSpec is an internationally known portal used by engineers, technical and manufacturing professionals. They recently released a new study: Trends in Industrial Marketing 2010. Of the 464 respondents, 70% hold management positions in sales or marketing. These companies had marketing budgets from 50,000 to over a million dollars.
Should Marketing and IT Departments Work Together?
Whe was the last time you and your IT department willingly collaborated on a project? The truth is probably never unless you were forced to. The reality is in today’s environment, the customer is taking control of the engagement and marketing’s challenge is how to get to the customer faster and more efficiently (customer-centric). Customers are turning away from companies who can’t provide the experience, channel of engagement and immediate service they need.